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SOCIAL MEDIA MARKETING

Unlocking the Potential: Explore the world of Social Media Marketing in our dynamic presentation. Discover the strategies, platforms, and tactics that can help your business thrive in the digital age. From engaging content to analytics and the latest trends, this presentation provides valuable insights into leveraging social media for business success. Join us on this journey to harness the power of social media and boost your brand's presence!

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SOCIAL MEDIA MARKETING

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  1. SOCIAL MEDIAMARKETING Leveraging the power of social media for your business

  2. 1. INTRODUCTION • There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic. • There are eight functions are essential to the marketing of all goods and they are: buying, selling, transporting, storing, grading, financing, risk taking, and securing market information. • There are three main aspects to strategic social media marketing packages should have: • Profile development. • Engagement. • Tracking and reporting.

  3. 2. SOCIAL MEDIA MARKETING • Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, Twitter for brand promotion, target audience growth, driving website traffic, and increasing sales.

  4. 3.WHY USE SOCIAL MEDIA FOR MARKETING

  5. 4. KEY SOCIAL MEDIA PLATFORM • The main features of social media apps comprise like and share options, media sharing, profile/ page following, private & group chat, video calls, voice calls, push notifications, and more. FOUR CHRACTERSTICS •  Communication • Community-based input • Interaction • Content-sharing and collaboration

  6. 5.Overview of popular social media platform

  7. 6. TARGET AUDIENCE • A social media target audience is a group of people that you've identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. 

  8. 7.SOCIAL MEDIA STRATEGY • Choose goals that align to business objectives. • Learn everything you can about your audience. • Get to know your competition. • Do a social media audit. • Set up accounts and improve profiles. • Find inspiration. • Create a social media content calendar. • Create compelling content.

  9. 7. VISUAL CONTENT • Visual content marketing involves using visual content, such as images, videos and GIFs, to convey information to your audience, build emotional connections and grow your business. 

  10. 8.POSTING SCHEDULE • Set Goals for Your Schedule. • Consider the Purpose of Each Social Media Network. • Choose the Right Time of Day to Post. • Mix Up Your Content. • Focus on One or Two Networks. • Measure and Tweak.

  11. 9.ENGAGEMENT • Post Compelling Content. The key to any successful social media strategy is to post content that captures people's attention. • Use Attractive Visuals. • Use Hashtags. • Engage with Your Followers. • Use Calls to Action. • Host Contests or Giveaways.

  12. 10. ADVERTISING ON SOCIAL MEDIA • Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers. • Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences.

  13. Analytics and tracking • importance of monitring •  Helps to identify any potential issues, track progress, and measure outcomes. • Analyzing social media perfomance •  The process of collecting the most valuable data from your social media channels and drawing actionable conclusions.

  14. CASE STUDIES • Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. Because of its low price point, it was easy to encourage customers to buy a bottle for themselves and one for their friends or loved ones.

  15. INFLUENCER MAEKETING • Influencer marketing is a collaboration between popular social-media users and brands to promote brands' products or services. These partnerships have been going on informally since the dawn of social media. • IMPACT •  influencer marketing can have a significant impact on your business. It can help you increase brand awareness, achieve higher engagement rates, improve your SEO, and promote your brand in a cost-effective way.

  16. USER-GENERATED CONTENT • original, brand-specific content created by customers (at no cost to you) and published on social media or other channels. • EXAMPLES •  snap a pic and post it on your social profiles.

  17. Challenges in social media marketing • 1. Developing social strategies to support business goal. • 2. Identifying and understanding our target audience. • 3. Securing budget and resources of social media . • 4. Publishing content. • 5. Measuring ROI. • 6. Monitoring our competition . • 7. Aligning social strategy with other part of the business . • Team bandwidth .

  18. SOCIAL MEDIA TRENDS

  19. COMPLIANCE AND ETHICS EFFECTIVE ETHICS AND COMPLIANCE PROGRAM 1.Standard and procedure 2.Oversight 3.Education and training 4.Monitoring and auditing 5.Report 6.Enforcement and disipline 7.Response and prevention

  20. THANKS! Doyouhaveanyquestions? (+91) 9592929207 DN-11 , DASHMESH NAGAR , TRIPURI , PATIALA (PB.) INDIA DIGITALMARKETING@KULPRAGATIINNOVATIONS.IN

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