1 / 28

Sustainable creation of shared values of entrepreneurship in the context of sustainable corporate social responsib

Sustainable creation of shared values of entrepreneurship in the context of sustainable corporate social responsibility. Ing. Lubomir Smida Prof. Ing. Peter Sakal , CSc. 2nd ICEESD Jilin City, Jilin , China October 12 – 14, 2012 . 75th anniversary of the establishment.

kumiko
Download Presentation

Sustainable creation of shared values of entrepreneurship in the context of sustainable corporate social responsib

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sustainable creation of sharedvaluesofentrepreneurshipin thecontext of sustainable corporatesocialresponsibility Ing. Lubomir Smida Prof. Ing. Peter Sakal, CSc. 2nd ICEESD Jilin City, Jilin, China October 12 – 14, 2012

  2. 75th anniversary of the establishment • Established in 1937. • 7 faculties: • Faculty of Civil Engineering, • Faculty of MechanicalEngineering, • Faculty of ElectricalEngineering and InformationTechnology, • Faculty of Chemical and FoodTechnology, • Faculty of Architecture, • Faculty of MaterialsScience and Technology, • Faculty of Informatics and Information Technology. http://www.stuba.sk/english.html?page_id=132

  3. Institutes: • Institute of Materials Science, • Institute of Production Technologies, • Institute of Production Systemsand Applied Mechanics, • Institute of Applied Informatics, Automation and Mathematics, • Institute of Safety and Environmental Engineering, • Institute of Industrial Engineering, Management and Quality. Information DVD about thefaculty http://www.mtf.stuba.sk/english.html?page_id=760 http://www.mtf.stuba.sk/english/on-faculty/dvd-about-faculty.html?page_id=2980

  4. Institute of Industrial Engineering, Management and Quality • Study programmes: • IndustrialManagement, • ProductionQuality. • Organizedunder the auspicofMinister of Education, Science, Research and Sport of the Slovak Republic Doc. Dusan CAPLOVIC. • Researchactivities: • researchand pedagogicalprojects within VEGA & KEGA grant agencies, • internationalprogrammes and projects of MVTS, • internallyfunded projects, • contractualresearch and development projects funded by business andindustry. Prof. Ing. Peter Sakal, CSc. Guarantee of the study programmeIndustrialmanagement. Follower of the idea of sustainable development and corporatesocialresponsibility. http://www.comattech.sk/eng/uvod.php http://www.mtf.stuba.sk/english/research.html?page_id=2948

  5. This paper was supported by the Slovak Research and Development Agency under the contract No. LPP-0384-09: “Concept HCS model 3E vs. Concept Corporate Social Responsibility (CSR).” • http://www.apvv.sk/agentura?lang=en • The paper is also a part of submitted KEGA project No. 037STU-4/2012 “Implementation of the subject “Sustainable CorporateSocial Responsibility” into the study programme Industrial management in the second degree at MTF STU Trnava”. • http://www.portalvs.sk/en/prehlad-projektov/6838

  6. Main objectiveof presentation: • presentation of thebasis and model of sustainable creation of sharedvalues. • Partialobjectives of presentation: • presentation of sustainable corporatesocialresponsibility, • presentation of amoebasystemwithintheproject KEGA, “Implementation of the subject “Sustainable Corporate Social Responsibility” into the study programme Industrial management in the second degree at MTF STU Trnava”.

  7. CONTENTS INTRODUCTION • SUSTAINABLE DEVELOPMENT 1.1. Corporate SocialResponsibility 1.2. CreatingSharedValues 1.3 .Sustainable CorporateSocialResponsibility • THE AMOEBA SYSTEM 2.1. Sustainable creation of sharedvalues by theamoebasystem SUMMARY

  8. INTRODUCTION • Sustainable society index (2010) – Criteria: Preparationforthefuture: Humanthinkingcrisis Financialcrisis, Post-warcrisis, Foodcrisis, Rawmaterialcrisis, ... The need of a system that supports long-term development.

  9. 1. SUSTAINABLE DEVELOPMENT • Aimed at creating and maintaining a balancebetweentheindividualcomponents of theEarth. • ISO 26000: "Development thatmeetstheneedsofthepresentwithoutcompromisingtheabilityoffuturegenerationstomeettheirownneeds.„ • Social, economicandenvironmentalobjectivesare interdependentandmutuallyreinforcing.

  10. 1. SUSTAINABLE DEVELOPMENT Growth of worldpopulationWorldenergyconsumption Sustainable society index Happy planet index

  11. 1. SUSTAINABLE DEVELOPMENT of Entrepreneurship • Representatives acknowledge that the implementation of sustainable development will depend on the active engagement of both, the public and the private sector. • Representatives support national regulatory and policy frameworks that enable business and industry to advance SD initiatives, taking into account the importance of corporate social responsibility. • Representatives call on the private sector to engage in responsible enterprise practices, such as those promoted by the United Nations Global Compact. 70% of chief executives and 49% of Boards areengaged in corporate sustainability strategy. www.scss.sk

  12. 1.1. CorporateSocialResponsibility • Graduallyhaveexapandedfromindividuals to national and globallevel. • Pioneers - Owen, Bata, Carnegie, Bowen. • StrategyEurope 2020 - smart, sustainable and inclusive economy delivering high levels ofemployment, productivity and social cohesion. • StrategyEnterprise 2020 - address the European and global challenges which are increasingly bringing into question our current patterns of living, working, learning, communicating, consuming and sharing resources. • A renewed EU strategy 2011-14 forCorporateSocialResponsibility– CSR: “Theresponsibility of enterprisesfor their impacts on society”.

  13. 1.1. CorporateSocialResponsibility Wayne Visser – CorporateSustainabilityand Responsibility Enterprises in spite of worldwide efforts of organizations to improve the quality of life of mankind came to CSR only as to marginal or non-economic conceptthat is not included in the core of entrepreneurship. • Economic sustainability requires financial responsibility. • Human sustainability requires labour responsibility. • Social sustainability requires community responsibility. • Environmental sustainability requires moral responsibility. SUSTAINABILITY RESPONSIBILITY http://www.waynevisser.com/wp-content/uploads/2012/04/chapter_wvisser_age_responsibility.pdf

  14. 1.2. CreatingSharedValues Michael Porterand MarkKramer • In response to the slow development of CSR. • Basedon previously overlooked opportunities for: • designing customer needs, products and markets, • the new definition of productivity in the value chainand • enablingthe development of local clusters. http://www.waterhealth.com/sites/default/files/Harvard_Buiness_Review_Shared_Value.pdf

  15. 1.3. Sustainable CorporateSocialResponsiblity • Sustainable corporate social responsibility is based on the idea of enterprise oriented to economic development aimed at promoting social and environmental development. • Social innovation means new ideas, business models, products and services resolving existing sustainable challenges, such as demographic change, human rights violations, financial crisis, environmental degradation, and poverty. http://www.csreurope.org/pages/en/enterprise2020.html

  16. 1.3. Sustainable CorporateSocialResponsiblity • "The system of interconnected activities performed by the entrepreneur long-term, independently and on own responsibility with participation of stakeholders, • able to self-management and participating on created sustainable added value and • serving to promote social and environmental development in order to create a suitable local environment for long-term development of sustainable corporate social responsibility • and in line with global aspirations of mankind to maintain a balance between all elements of the global ecosystem.„ • Implementation tothepracticeisa systematic and long-term process.

  17. 2. THE AMOEBA SYSTEM • Ametaphor on comparison of independent units to individual cells. • Practicalorganizational expression in the system of Kyocera Corporation,foundedin 1959 by Dr. Kazuo Inamori as Kyoto Ceramic Co., Ltd. • Each amoeba provides own strategic management, system of profit, cost accounting and personnel management. • Division and disintegration of amoebas is managed according to the level of production and value added on member per hour, for example: • At low production and high added value, the amoeba system is divided into smaller units. • The high production and high added value, the amoeba system maintains. • The high production and low value-added amoeba system reduces the number of members, radically reorganized and the lack of improvement is dissolved.

  18. 2. THE AMOEBA SYSTEM " Management has been based on the Kyocera Philosophy, with "What is the right thing to do as a human being" as the decision-making criterion. • The advantage of the amoeba system in terms of CSR lies in creating work teams, amoebas, which carry out various activities in the value chain. • It is therefore the creation of internal amoebas, but also external, those participate in the enterprise development, while increasing their quality of life. http://global.kyocera.com/inamori/management/amoeba/index.html

  19. 2.1. Sustainable creation of sharedvalues • The elements of the system are: • Internal stock. It consists of employees of the enterprise. • External stock. It consists of stakeholders other than employees. • Production. The process of compiling amoebas from internal (1) and external stock (2). • Interconnection. Amoebasbuildmarketrelations (3). • Disintegration. The break-up of amoebas, which do not create added value. Employees return to stock, or leave the enterprise (4), (5).

  20. 2.1. Sustainable creation of sharedvalues • Partly applied within the project KEGA“Implementation of the subject “Sustainable Corporate Social Responsibility”atMTF STU Trnava.

  21. SUMMARY • Development of SCSR requires: • development of cooperation with the enterprise stakeholders, • according to CSV, involvment of external subjects in the value chain, • long-term focus, • creation of internal and external working teams, amoebas, that should increase dynamics of SCSR develpment and simultanously local community, • creation of externalstockthatis center of thedynamiccompetition, • understandingthat GDP is not suitable indicator of Human Happiness. http://www.wbcsd.org/web/projects/BZrole/Vision2050-FullReport_Final.pdf

  22. REFERENCES • ISO 26000: 2010, Guidance on socialresponsibility. • UnitedNations: Thefuturewewant. Information on http://daccess-dds-ny.un.org/doc/UNDOC/GEN/N12/381/64/PDF/N1238164.pdf?OpenElement • Z. Pitra: Jak zachranit prednosti kapitalistickehosystemu? Information on http://www.cma.cz/Upload/Documents/aktuality/HBR11-Porter.pdf • E. Thomasova: Sietovastrukturazlozena z ameb. Information on: http://www.akademickyrepozitar.sk/sk/repozitar/ameby.pdf • M.E. Porter, M.R. Kramer: How to FixCapitalism? CreatingShared Value. In: Hardvard Business Review, January-February 2011, p. 63-77. • R. Adler, T. Hiromoto: AMOEBA MANAGEMENT: LESSONS FROM KYOCERA ON HOW TO PROMOTE ORGANIZATION GROWTH, PROFITABILITY, INTEGRATION, AND COORDINATED ACTION. Information on: http://www.pma.otago.ac.nz/pma-cd/papers/1039.pdf

  23. REFERENCES • http://publview.stuba.sk/view_publ.php?dv=1&kd=-2&roh=-1&a=96209&chb_pdr=-1&nz_typ=4 • http://publview.stuba.sk/view_publ.php?dv=1&kd=-2&roh=-1&a=29765&chb_pdr=-1&nz_typ=4 • http://www.stuba.sk/english.html?page_id=132 • http://www.stuba.sk/sk/diani-na-stu/prehlad-aktualit/stu-oslavovala-75.-vyrocie.html?page_id=5512 • http://www.youtube.com/watch?v=vyGJ3oazF6g&feature=player_embedded • http://www.youtube.com/watch?v=DhDSjgAKjt8&feature=player_embedded • http://www.mtf.stuba.sk/english.html?page_id=760 • http://www.mtf.stuba.sk/english/on-faculty/dvd-about-faculty.html?page_id=2980

  24. REFERENCES • http://www.comattech.sk/eng/uvod.php • http://www.mtf.stuba.sk/english/research.html?page_id=2948 • http://www.apvv.sk/agentura?lang=en • http://www.portalvs.sk/en/prehlad-projektov/6838 • http://www.ssfindex.com/cms/categorien/StatPlanet.html • http://www.clubofrome.org/ • http://www.un.org/ • http://www.wbcsd.org/home.aspx • http://www.earthsummit2012.org/ • http://www.worldpopulationbalance.org/exponential-growth-tutorial/population-now.html • http://yearbook.enerdata.net/ • http://www.ssfindex.com/results-2010/

  25. REFERENCES • http://www.happyplanetindex.org/data/ • http://www.un.org/apps/news/story.asp?NewsID=42281#.UHIA35gmSSo • http://www.unglobalcompact.org/docs/news_events/8.1/2011_Global_Compact_Implementation_Survey.pdf • http://www.scss.sk/cd_apvv_lpp_0384_09_2011/V%C3%9DSTUPY%20Z%20VLASTNEJ%20VEDECKO-V%C3%9DSKUMNEJ%20A%20PEDAGOGICKEJ%20%C4%8CINNOSTI/PUBLIKA%C4%8CN%C3%81%20%C4%8CINNOS%C5%A4/KONFERENCIE/UFA/ISEI%20UNC%20RAN/Konferencia/PDF/%C5%A0m%C3%ADda,%20Hrdinov%C3%A1,%20Sak%C3%A1l_a.j..pdf • www.scss.sk • http://ec.europa.eu/europe2020/index_en.htm • http://www.csreurope.org/pages/en/enterprise2020.html

  26. REFERENCES • http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2011:0681:FIN:EN:PDF • http://www.csreurope.org/ • http://www.blf.sk/ • http://www.waynevisser.com/wp-content/uploads/2012/04/chapter_wvisser_age_responsibility.pdf • http://www.waterhealth.com/sites/default/files/Harvard_Buiness_Review_Shared_Value.pdf • http://www.csreurope.org/pages/en/enterprise2020.html • http://global.kyocera.com/ • http://global.kyocera.com/ecology/csr/index.html • http://global.kyocera.com/inamori/management/amoeba/index.html • http://www.wbcsd.org/web/projects/BZrole/Vision2050-FullReport_Final.pdf

  27. Ing. Lubomir Smida Slovak University of Technology Faculty of MaterialsScience and Technology Institute of Industrial Engineering, Management and Quality Paulinska 16 917 24 Trnava SLOVAKIA Prof. Ing. Peter Sakal, CSc. Slovak University of Technology Faculty of MaterialsScience and Technology Institute of Industrial Engineering, Management and Quality Paulinska 16 917 24 Trnava SLOVAKIA

  28. THANK YOU FOR YOUR ATTENTION! lubomir.smida@stuba.sk peter.sakal@stuba.sk

More Related