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Online shopping goes from solo experience to social interaction

Online shopping goes from solo experience to social interaction. By Chris Larson Kalli Hull Heather Smith. Turning Online Shopping Into a Group Experience. In the past online shopping was a solo activity Currently isn’t set up for outside input on purchases

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Online shopping goes from solo experience to social interaction

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  1. Online shopping goes from solo experience to social interaction By Chris Larson Kalli Hull Heather Smith

  2. Turning Online Shopping Into a Group Experience • In the past online shopping was a solo activity • Currently isn’t set up for outside input on purchases • Could customize, but with limited input from others • Without knowledge of brand sizes fit of clothing more of a game of chance

  3. Initial Adoptees • Nike led with customization • Vans and Jansport are leading with turning customization into a more personal experience • H&M takes different approach to converting their customers into online shoppers

  4. Introduction of “Fluid Social” • Allowing shoppers social interaction while shopping to attain purchase validation • Gives outsiders opportunities to “thumbs-up” or “thumbs-down” designs • Invite friends to design with you in real time

  5. Vans: Design your own kicks • Creating a lifestyle design for their customers around their products which makes them more successful • Vans is taking the customization of footwear to a new level as an experience • Allows for real time chat with peers to decide on purchases

  6. Preliminary Success • Sales and traffic increased within the first week • This type of activity could lead to fewer abandoned shopping carts • Larger purchases like furniture or home electronics sales are logical match for fluid social shopping • Ad on applications for retailers to post designs on social networks such as Facebook

  7. Sources • Vans.com • Nikeid.com • Hm.com • http://adage.com/digital/article?article_id=135897 • Youtube.com

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