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Competition What’s Hot! New Product Plan

AGENDA. Competition What’s Hot! New Product Plan. Key Competitors. Anything Tactical Why ? NIC’s background checks for firearm purchases at all time high Tactical firearm sales extremely robust Includes 10/22 Retail Price Point on AR-15’s dips below $700. What’s Hot?.

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Competition What’s Hot! New Product Plan

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  1. AGENDA • Competition • What’s Hot! • New Product Plan

  2. Key Competitors

  3. Anything Tactical Why? NIC’s background checks for firearm purchases at all time high Tactical firearm sales extremely robust Includes 10/22 Retail Price Point on AR-15’s dips below $700 What’s Hot?

  4. What’s Going to be Hot? Anything Tactical Why? • Almost every major long gun manufacturer is now offering a AR-15 style rifle and a Tactical Bolt Action • Owners of AR style rifles (new or old) are looking for ways to upgrade and accessorize their weapons • Plenty of optics, loaders, magazines in demand

  5. Tactical Accessories Select existing tactical SKU’s and repackage for modern civilian shooting market

  6. Tactical Logo

  7. Tactical Packaging

  8. Products with new tactical packaging Maglula

  9. Products with new tactical packaging Scope Covers Tactical One Piece Scope Covers

  10. Products with new tactical packaging Accessories

  11. Competitive Pricing • AimPoint replacement caps MSRP $18.99 • Weaver Polar caps MSRP $13.99 • Leupold caps MSRP $39.99 (Aluminum/Magnetic)

  12. 2013 NEW PRODUCTS

  13. Sidewinder Tactical Key Features • Patented zero clearance design • Perfect for use in combination w/NV optics • Built for heavy use and wide temp range Availability • March 2013 Fits Aimpoint CompM2 Bushnell TRS-32 Sightmark Tactical Red Dot Burris 332 EP Other 38mm OSD Optics

  14. Tactical One Piece Flip Cap Key Features • Unique one-piece living hinge design • Flexible lid easily folds up for use • Keeps Dust, Dirt, Weather off lens surfaces • Built for heavy use and wide temp range • Tactical Packaging Availability • March 2013

  15. Tactical One Piece Flip Cap Key Features • Unique one-piece living hinge design • Flexible lid easily folds up for use • Keeps Dust, Dirt, Weather off lens surfaces • Built for heavy use and wide temp range • Packaging Conversion to Tactical Availability • NOW!

  16. Pink UpLULA Key Features • Legendary UpLULA design • Eases loading of handgun mags • High quality construction • IN PINK! • 9mm, .357, .40, .44, .45 • (Limited Distribution) Availability • March 2013

  17. Baby Pink UpLULA Key Features • Legendary Baby UpLULA design • Eases loading of handgun mags. • High quality construction • IN PINK! • .22, .32, .38, .380 • (Limited Distribution) Availability March 2013 • March 2013

  18. 2013 DEVELOPMENTS • Review Flip Cap Sizing • Study consumer purchasing process • Seek OEM & Customer Partnerships

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