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Rhetorical Analysis of Michigan Tourism Marketing

Rhetorical Analysis of Michigan Tourism Marketing. or How to escape “to-do lists and busy schedules screaming for our attention…Here Michigan tourism lets unspoiled nature and authentic character revive our spirits.”. Purpose :.

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Rhetorical Analysis of Michigan Tourism Marketing

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  1. Rhetorical Analysis of Michigan Tourism Marketing or How to escape “to-do lists and busy schedules screaming for our attention…Here Michigan tourism lets unspoiled nature and authentic character revive our spirits.”

  2. Purpose: The subject of this rhetorical analysis is the home page for Michigan’s tourism enterprises. Under the advertising campaign, “Pure Michigan,” this web page is intended to provide a broad variety of tourism information http://www.michigan.org/

  3. Mission Statement: The Mission Statement of the website is immediately shared with the audience as the first sample of text on the web site.

  4. Layout: • Effectively appeals to audience • User Friendly • Easy to Navigate

  5. Aesthetic Appeal: • Color Scheme • Background Photograph • Foreground • Font Choice

  6. Text Choice: Heading Text • Formatted so that they “pop” off the page • Font has rounded edges • Variety of colors • Larger font size Page Text • Standard font type • Sharp, formal feel • Standard color and contrasting background

  7. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  8. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  9. User Friendly: • Tabs for Easy Navigation • Search Engine • Links to DSEs

  10. Easy Navigation: • Drop Down Menus • Specific Headings • Drag and Drop Menus • No Clicking

  11. Audience: • intended audience is potential tourists • a tourist is an individual who is visiting a particular destination for a limited period of time • Tourists have expendable Income

  12. Conclusion: • The formatting and web design of the site lend themselves to achieving the overall purpose of reaching a wide range of potential tourists • The inherent simplicity allows the potential user to quickly and easily identify where to find the information they are seeking

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