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Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009

Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009. Dr. Yoo-Mi Chung Pediatrician, IBCLC. IBFAN-EA Strategic Meetings (2006-2009). WBW Activities. Success in Enfamil Lawsuit (2006-2009).

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Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009

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  1. Regional Programs EvaluationKorea (IBFAN-EA)2006-2009 Dr. Yoo-Mi Chung Pediatrician, IBCLC

  2. IBFAN-EA Strategic Meetings (2006-2009)

  3. WBW Activities

  4. Success in Enfamil Lawsuit (2006-2009) • 8th Feb 2006: Korean mothers found metal particles(~2.7mm) in Enfamil (Mead Johnson) • 22nd Feb: FDA(USA) Informs of Nationwide Infant Formula Recall (lot number: BMJ19) • May 2008: Lawsuit by 199 Korean mothers, CK, and voluntary laywers • May 2009: gained the case (compensation of $400 to each mother)

  5. Code Training for HCPs and IBCLCs • 2007: 6th Oct 60 (3 MDs + 57 nurses) and 4 IBFAN EA members (China, H.K., Japan, and Mongolia) • 2008: 19th Oct 48 (10 MDs + 38 nurses) • 2009: 25th Oct 35 (5 MDs + 30 nurses) Total 143 for 3 yrs (18 MDs +125 nurses)

  6. Revision of Breastfeeding Information in Korean High School Textbooks • May 2007 reviewed all the 15 Korean high school textbooks on domestic affairs about breastfeeding information • nothing on GS of IYCF or the Code of Marketing of BMS • images or tables of formula, bottles or pacifiers as antenatal preparation items • introduction of solid food was mistakenly described as stopping breastfeeding early • Amendment for revision of textbooks to MOE • March 2008, all 15 textbooks were revised in some parts

  7. 2009 • “ One Million Campaign launched -‘Support Women to Breastfeed’ • 9th Feb. 2009 • 10,008 signed until Aug. 2009 • Media outreach : MBN TV, Moneytoday, Heraldbiz, Munhwa Ilbo, Chosun Ilbo (daily Newspaper) • 14 Participating Organizations

  8. 2009 • Breastfeeding Ambassador Appointment • Dr. Hyun-Young An : • An Obstetrician, prof of Catholic Univ of Korea • breastfed 4 daughters and strongly promoted breastfeeding

  9. Networking with Physicians • Academy of Breastfeeding Medicine Korea • Established on 30th Oct. 2005 • Members of 170 physicians (all IBCLCs) • Membership requires signing of WABA endorsement and no conflicts of interest or sponsorship related to IYCF

  10. Expansion of breastfeeding knowledge and optimal practices through website (www.bfmed.co.kr) • On-line consultation on breastfeeding (10,000 questions:10 questions/d for 4 yrs) • On-line information on Korean BFHs • WBW campaigns with IBFAN-EA • 7 Breastfeeding symposiums for HCPs and IBCLCs • 2 Symposiums of KBPN • Translation of WHO booklets: • GS for IYCF/ the Code and/ the Code :FAQ • 14 prenatal breastfeeding classes for pregnant mothers and fathers • Response on contamination of infant formula

  11. Workshop on Complementary Feeding • Korean Association of Pediatric Practitioners • 29th, Nov, 2008 (> 200 pediatricians)

  12. Good News but…

  13. Formula Export from Korea (kgs)

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