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Welcome to class of Corporate Philanthropy in Emerging Markets Dr. Satyendra Singh University of Winnipeg Canada www.uwinnipeg.ca/~ssingh5. Corporate Social Responsibilities: in Developing Countries/Emerging Markets. Level of Philanthropy. Philanthropy Do good by giving…
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Welcome to class ofCorporate Philanthropyin Emerging MarketsDr. Satyendra SinghUniversity of WinnipegCanadawww.uwinnipeg.ca/~ssingh5
Corporate Social Responsibilities:in Developing Countries/Emerging Markets
Level of Philanthropy • Philanthropy • Do good by giving… • Individual philanthropy • Need to save (EM), lack of trust, unstable government • Corporate philanthropy • …with the aim to develop • Business opportunities, Public relations, Employee morale, Brand image, Cause-related marketing campaign • Strategic philanthropy • …with the aim to combine social and economic benefits to develop distinct competitiveness
Philanthropy: the Context • Philanthropy is in decline • Difficult to justify charitable (social) expenditure in terms of bottom-line (economic) benefits • Corporate philanthropy is unnecessary • No-win situation • Trade-off between the goals • Let employees donate themselves tax rebate • Individual donor or corporate same benefit • We need strategic philanthropy • Win-win situation • Context-focus giving Where to focus; how to contribute
Types of Corporate PhilanthropyExternal vs. Internal Unrelated ↑ PR, ↑demand Lacks credibility Grant 25% cash 75% R&D Consultancy Worst of all Confused Board member wants it Eg., Sponsor an event Use own products Too little Not significant
The Logic of Giving With Giving $30m Profit -$2m Gave $28m Profit After Giving $5.6m (20% tax, ie ↓ tax bracket) $22.4m Net Without Giving $30m Profit -$9m 30% tax $21m Net Even after giving $2m, firm saved 1.4m extra ↑ dividends, EPS
Where to Focus • Where social and economic benefitsnot in conflict • Contribute to society • E.g. trained educated and healthy labour, natural resources to produce high quality goods and services, preserving environment, waste management, pollution reduction, boosting social and economic conditions in EM • While being different and ↑ business performance • E.g. Computer company trains students, population • Travel companies train restaurants, hotel, booking • Tour operator sponsors a heritage site, and thus has preferential access to the site for its tourists
How to Contribute to Value Creation • Selecting the best grantees • Urgent/overlooked problems, school dropout rates • Use the grantee’s performance to measure our performance • Signalling other funders • Train other funders, offer matching grants… • Improving the performance of grant recipients • Capital provider to engaged partner, learn from each other, ↑ effectiveness of organisations as well • Advancing knowledge • Set a new research agenda for public or govt policies • New wheat, rice variety, GMO