120 likes | 132 Views
Google Wallet is a smart phone application transforming in-store purchases by offering multiple card compatibility, security features, and seamless transaction experiences. Discover its strengths, weaknesses, competition, and potential impact on the market.
E N D
Wall Street Journal Katherine Boehret JJ Reisnaur Karah Ambrose
What is Google Wallet? Smart phone application that allows users to make in store purchases from the convenience of their phone .
Sprint Wireless Nexus S 4G phones • All in one device Multiple credit cards
Compatibility • MasterCard • Google pre-paid card • Store loyalty cards/gift cards • Eventually: Visa, American Express, and Discover cards
Strengths • “Delightfully easy to use” • Convenient • No transaction fees • Secure: PIN required • Sleep mode
Online coupons transferred to Google Wallet • Set a limit • Current Balance • See locations where accepted on map
Weaknesses • What if your phone dies? • Visa, American Express not included, yet • Only compatible with stores that offer MasterCard pay pass
Only compatible with one phone, on one network • Doesn’t completely dispose of wallet
Competition • Cloud (PayPal accounts) • Visa (PayWave) • Square (Free Android and IPhone App) • Sprint: 53.4 million customersVerizon: 108.7 million customersAT&T: 108.3 million customers • Japanese innovation
Think about it…. • Would you trust your phone to hold ALL your account information?
References • http://online.wsj.com/article/SB10001424053111904194604576582832937357862.html • http://en.wikipedia.org/wiki/Sprint_Nextel • http://en.wikipedia.org/wiki/Verizon_Wireless • http://en.wikipedia.org/wiki/AT%26T_Mobility