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Speechcraft: The 2 nd Best Membership Tool

Speechcraft: The 2 nd Best Membership Tool. Eric Downey, ACB, ALB Eric@AlaskaMEP.org Kashim Toastmasters 12:05 – 1:00 Mondays at City Hall YACT Conference, Oct. 9, 2010, Wasilla. What is Speechcraft. 6, 8, or 10 week program to: Train non-members in public speaking

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Speechcraft: The 2 nd Best Membership Tool

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  1. Speechcraft:The 2nd Best Membership Tool Eric Downey, ACB, ALB Eric@AlaskaMEP.org Kashim Toastmasters 12:05 – 1:00 Mondays at City Hall YACT Conference, Oct. 9, 2010, Wasilla

  2. What is Speechcraft • 6, 8, or 10 week program to: • Train non-members in public speaking • Introduce non-members to constructive criticism • Introduce non-members to Toastmasters • Promotoe Toastmasters to the general public. • Word of mouth referrals are #1 membership tool, and Speechcraft helps that.

  3. Really, What is Speechcraft • 5 or fewer participants get a crash course in doing the first 5 speeches in CC manual, and 3 evaluations for their CL manual. • Generally, meetings are devoted entirely to Speechcraft speeches. • Existing members do educational speeches, serve as advisors, and support. • Registration fee generally includes 6-month TI membership and new member fee.

  4. Why do Speechcraft? • Membership building tool (2nd Best Tool) • Club teambuilding: • Several members involved • All members impacted • Takes 3 months of effort • Focus existing members on how to get credit for projects • HPLP • Success/Leadership, Success/Communication, Speeches

  5. Variations on the Theme • Joint club, off-site, every other meeting • Sign all participants as members right away • Credit in CC for all 5 speeches (prevents feeling cheated, must sign up as TI members) • Credit in CL for 3 evaluations (work CL from start) • Consider max 3 participants to maintain standard meeting momentum

  6. What is Commitment Level • 40 hours by Coordinator • 5 hours each by several other members • At least 6 meetings dedicated to Speechcraft

  7. The Speechcraft Team

  8. Timeline

  9. Schedule • Session 1: participants give 1 – 2 minute introductions but no speeches • Session 2 – 6 devoted to participant speeches. • Some confusion over which session you’re on: • Coordinator starts session 1 on Welcome and Intro speech at Meeting #1. • Participants follow their speech number, Ice Breaker is start of session. • Educational Speakers look their topic (Organize Your Speech is when that educational speech is delivered, not the week when participants give their Organize Your Speech presentation.

  10. Promoting Speechcraft • TI has a manual “Let The World Know” • Encourage referrals from members (the #1 membership building tool) • Post on your FreeToastHost website 6 weeks in advance. • Have dates, details and receipts so you can take $ as soon as possible. • Charge cancellation penalties (100% is best)

  11. The Paperwork • Set your own price: $80 ($20 for club + $20 for new member + $40 dues) • Give receipt to each participant • Include IRS Letter of Nonprofit status • Include Letter of Completion • Give CC and CL book on 1st meeting. Advisors meet and explain. • If giving CC credit for all 5 speeches, you must sign them as TI members right away.

  12. The Educational Speeches (canned) • Welcome to Speechcraft (week one) • Selecting Your Topic (week one) (Better Spkr) • Writing Your Introduction (week one) (Better Spkr) • The Ice Breaker (week one) • Organizing Your Speech (Better Spkr) • Get To The Point • Working With Words • Gestures (Better Spkr) • Award Completion presentation

  13. Other Files and Resources • Master schedule with weekly agendas (Excel ) • Award speech and Certificate of Completion (ppt) • IRS nonprofit letter (pdf file) • Flyer to promote Speechcraft (MS Word) • Canned weekly emails for Advisors to send participants (Word) • Speechcraft completion letter to employer (Word) • Why do Speechcraft presentation (ppt) • Registration confirmation and receipt (Word) • TI Speechcraft packet ($ from TI)

  14. Lessons Learned • Team effort is required (4 people minimum) before you commit • Speechcraft packet from TI is lacking many tools • Disruptive to attendance habits; doggedly integrate existing members • Don’t schedule over holidays and breaks – drags on too long) • You need to buy the Better Speaker Series to get those 4 educational speeches.

  15. Keys to Success • Committed Coordinator who will do what it takes • Build your team of existing members • Promote event formally and informally • Ask for help outside your club (speakers, advisors, participants)

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