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Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products. 2.01 Part 2. Differences between entrepreneurs and non-entrepreneurs. Some characteristics associated with entrepreneurs: Commitments and determination Leadership Opportunity obsession
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Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products 2.01 Part 2
Differences between entrepreneurs and non-entrepreneurs • Some characteristics associated with entrepreneurs: • Commitments and determination • Leadership • Opportunity obsession • Tolerance of risk, ambiguity and uncertainty • Creativity, self-reliance and ability to adapt • Motivation to excel • Social nature
Entrepreneurs also capitalize on: • Life experiences • Person’s position in a social network • Nature of the search process a person uses • Ability to focus on the opportunities • Intelligence • Entrepreneurs tend to be “entrepreneurially alert”
Distinguish between Scientific Discovery Circumstantial Discovery Occurs when an observation is made based on specific knowledge of time, place, or circumstance • Occurs when a physical or technological observation is made
Areas of entrepreneurial discovery • The introduction of a new good or a new quality of a good • The introduction of a new method of production • The opening of a new market • The conquest of a new source of supply of raw materials or components • The reorganization of any industry
Techniques entrepreneurs can use to recognize opportunities • Analogies – comparing an unfamiliar abstract idea with an already known mental image • Pattern recognition – many problems can be diagnosed and remedied this way • Prototype – a 3-dimensional version of your vision • Reverse engineering – examining a completed product with the intent of understanding the technology and process used in it design, manufacture, or operation
Ways entrepreneurs try to distinguish themselves from their competitors • Determine your product/ideas major selling advantage: what will make a customer buy yours and not a competitors? What makes your product different from the competition? This may be a product feature, type of service provided, etc.
Stages of entrepreneurial processes • Discovery • Evaluation • Exploitation See also: http://ssrn.com/abstract=411668 and http://ssrn.com/abstract=706902