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Presented for:. Local Businesses. Agenda. About Fargo Local Wi-Fi Why is free Wi-Fi important? What is Social HotSpot ™ marketing? How does it work ? What are the benefits for your business? Packages. About Fargo Local Wi-Fi.
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Presented for: Local Businesses
Agenda • About Fargo Local Wi-Fi • Why is free Wi-Fi important? • What is Social HotSpot™ marketing? • How does it work ? • What are the benefits for your business? • Packages
About Fargo Local Wi-Fi Fargo Local Wi-Fi is a full-service local marketing agency specializing in innovative and engaging communication programs, promotions and campaigns, creating a social buzz for your local business. Social HotSpot Solutions Lead Generation Services SEO Promotion Keyword Research Sales Video Creation Local Buzz
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WIFI STATS • Over 35% of mobile users take advantage of a public hotspot at least weekly, with 12 percent doing so more than once per week. (Cisco, May 2012) • 75% of smartphone owners use WiFi on their devices (Analysis Mason, 2013) • It’s here: All 840 Macy’s and Bloomingdale stores provide WiFi access for mobile (Internet Retailer, 2012)
Why is free Wi-Fi important? 79% 64% 63% INFLUENCES DECISIONS CONSUMERS WANT IT EVERYONE USES Wi-Fi 79% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop . 64% of respondents make a restaurant choice based on availability of Wi-Fi services. 63% of US adults use the Internet wirelessly on a smartphone, tablet, laptop or ereader.
Why is free Wi-Fi important? 86% 75% 77% TABLETS ARE HUGE Wi-Fi IS EVERYWHERE Wi-Fi IS FOR EVERYONE 86% of all tablets require a Wi-Fi connection to access the internet. 75% of smartphone owners use Wi-Fi on their devices. Even the “least” interested shoppers, age 45+, are over 77% influenced by in-store Wi-Fi availability
EVERYONE WANTS FREE WI-FI A new survey by Hotels.com has revealed 38 percent of travellers said free Wi-Fi was a MUSTwhile only 25 percent said breakfast was essential. “Many guests never travel without their tablets, smartphones and laptops.” - Taylor L. Cole, Director of PR, Hotels.com
WI-FI MAKES A DIFFERENCE At least 44% of all age groups say that the availability of in-store Wi-Fi influences where they shop.
LEVERAGE WI-FI FOR MARKETING 74% of respondents would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (OnDeviceResearch survey, 2012)
WI-FI & SPORTING EVENTS • 56% of respondents indicated they would rather use Wi-Ficompared to 15% who preferred to use their cellular network; • 62% of respondents check to see if there is a free Wi-Fi hotspot connection while on their smartphone when out of the house or office
What is Social Hotspot™ Marketing? Allow your customers to connect with Facebook, Twitter, Google or LinkedIn in exchange for free Wi-Fi access.
What is Social Hotspot™ Marketing? Social Hotspot™ Marketing is the easiest and safest way to share your Wi-Fi network with on- site customers.
What is Social Hotspot™ Marketing? Grow your email lists, Facebook fans, instantly increase customer loyalty and capture social data for intelligent ad retargeting, contests and more.
WHO USES SOCIAL HOTSPOT? Social Hotspot™ is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns. Types of businesses using Social Hotspot™: Restaurants Conferences Health Care Movie Theatres Hospitality Schools Media Outlets Casinos Hotels Airports Municipalities Beach Clubs Public Areas Retail Stores Banks Museums +
Works with any network setup The Fargo Online Social Hotspot™ uses a proprietary hotspot management system that makes it easy to quickly add new Wi-Fi devices to the portal, and seamlessly integrates into existing networks
CONNECT WITH A SOCIAL NETWORK OR EMAIL ADDRESS
What are the benefits for my business? ENGAGE YOUR CUSTOMERS • Publish your own advertising banners, promoting your location, offers, upcoming events and co-partner brand marketing. It’s your Wi-Fi and your location why advertise for others? • Engage your customers with vouchers, offers, promotions, lotteries, social media, videos and more!
What are the benefits for my business? • Grow Your Customer Database • New and returning visitors will be automatically added to your email marketing database directly from Facebook. • Email and re-market to your • visitors and maximize your email marketing and retargeted • advertising opportunities.
What are the benefits for my business? • Retarget Advertising Opportunities • Email and re-market to • your visitors and maximize • your email marketing and • retargeted advertising • opportunities. Get real • ROI on your free Wi-Fi • that you offer to your • Customers.
What are the benefits for my business? • Security and Privacy • We’re the only Social Hotspot in the • world that offers 256 bit SSL encryption • meaning your Free Wi-Fi network is • secured from leaches, hackers and • potential security breaches.
“86 % of consumers age 21-24 & 35-44 are highly influenced by the availability of in-store Wi-Fi” Source: Jwire 86%
Thank You! Does your current Wi-Fi engage your customers with vouchers, offers and promotions? Does itgrow your customer database for retarget advertising opportunities? Is your Wi-Fi secure? Then its time to turn your free Wi-Fi into a social lead! Lease Options Available Contact Us Now! Call 701.205.31287