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Australian Extension Issues

Australian Extension Issues. A system undergoing change…. securing global food prosperity. Australian Extension Issues. Extension trends Drivers/issues in Australia State overview in Australia Issues: Rate & Scope Smart Design Innovation Systems . securing global food prosperity.

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Australian Extension Issues

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  1. Australian Extension Issues A system undergoing change…. securing global food prosperity

  2. Australian Extension Issues • Extension trends • Drivers/issues in Australia • State overview in Australia • Issues: • Rate & Scope • Smart Design • Innovation Systems securing global food prosperity

  3. Extension trends over last 50 years • Diffusion of Innovations/Technology Transfer • 1960’s+, Linear/pipeline approach, single issue focus, productivity focus, research/science push, behaviour change, technology adoption/uptake • Ag Knowledge & Information Systems • 1990’s+, participatory approach, interdisciplinary, knowledge & technology, farmer empowerment, co-production, local adaptation & farm business • Agricultural Innovation Systems • 2000’s+, co-development, transdisciplinary, value chains, shared learning, responding to change, capacities to innovate and respond securing global food prosperity

  4. Australia – drivers/issues • Public sector ‘reform’  role of government • Funding base, value proposition, effectiveness and efficiency • Role of private sector – agribusiness & industry groups – especially re productivity & co-investment • Explicit focus on partnerships & collaboration • Success  address market failure, market penetration, practice change • National Research, Development & Extension framework  linkage to R&D funding securing global food prosperity

  5. State overview in Australia • Reduced budgets – across all states • Extension capability retained in government – Vic, Qld, SA; transferred in NSW/WA/Tas • Clear model – Vic (mixed public/private), NSW/WA – focus at landholder level &/or private • Partnership/collaboration focus – Vic, NSW, WA • Increased online/eExtension focus – across all states securing global food prosperity

  6. Rate & Scope • Scope of change – the ‘market’ for the change • Potential adopters • How well the innovation fits with farm context • Scope for segmentation to clarify real adopters • Rate of change - how quickly the change will occur • Focus of extension to increase rate • Role of voluntary vs obligatory approaches securing global food prosperity

  7. Smart Design securing global food prosperity

  8. Innovation Systems • From knowledge brokering (research push) to systemic facilitation (market pull) • Role of innovation broker or systemic facilitator  • Articulation of problems and possibilities • Network composition and linkages • Supporting negotiation and learning networks. securing global food prosperity

  9. Past - LINEAR, RELATIVELY REGULATED CONTINUUM Now - MULTI-DIMENSIONAL, DEREGULATED, MATRIX ‘R’ zone Scientist ‘D’ zone DPI DCE EPA CSIRO DPI ‘E’ zone RIRDC Research / Field Station GRDC L&W CMAs UNIVERSITIES CHEM, FERT & SEED COs District Agronomist LOCAL AUTHORITIES MERCHANTS GROWER GROUPS CONSULTANTS Grower JOURNALS, MEDIA, NET DPI NVT, BREEDING COs BANKS GRAIN TRADERS Market (eg. AWB) Source: Adapted from Fellowes, 2009 Agricultural environment – changing times & models.......

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