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Tips for crafting Tips for crafting highly effective job highly effective job descriptions descriptions 1 Get the job title right Creativity can help your job title stand out, but don’t be so esoteric that you miss out on candidates who are searching for the same job under a different name. If you call it ‘client relationship manager,’ and they’re searching for the more commonly used ‘account manager,’ you’re going to miss out on those candidates, 2 Start with a short, engaging overview of the job This one- to four-sentence overview should include a description of the job’s major function, how it contributes to larger company objectives and why it’s important not just to the company, but to society as a whole. Focus responsibilities on growth and development 3 Don’t just list a bunch of boring daily tasks, and avoid a long, bulleted list of responsibilities or qualifications. You also should explain how the job will contribute to business objectives, the potential for advancement, and how candidates’ achievements can contribute to that 4 Culture, culture, culture Culture is everything in recruitment. Everything eventually comes back to a candidate asking themselves, ‘Will I be a good fit and really enjoy working there?’ So culture must be all over a job description. Make sure photos, graphics, videos or other multimedia supplements include a diverse range of people, preferably who already work for your organization. www.labordoctor.com