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Quantity: 1 Size: 46’ x 192 Location: Hung on Taylor’s University building block. Banner. Quantity: 25 Size: A4 Location: Sunway University (x3), Monash University (x3), Mission-Q (x1), T-REX Gym (x1) Taylor’s College (x3),
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Quantity: 1 Size: 46’ x 192 Location: Hung on Taylor’s University building block Banner
Quantity: 25 Size: A4 Location: Sunway University (x3), Monash University (x3), Mission-Q (x1), T-REX Gym (x1) Taylor’s College (x3), Taylor’s University (x10), Booth Promotion (x4). Poster
Quantity: 9 Size: 2ft x 6ft Location: Taylor’s University + all game stations and pit stops. (includes Batu Caves, DataranMerdeka, Broga Hill, Skypark, PantaiCahayaNegeri Port Dickson, One City Mall, etc.) BUnting
Quantity: 5,000 Size: A5 Location: HELP University, IACT College, Inti College, KDU College, MAHSA University, Management and Science University, Monash University, One Academy, Segi College, Sunway University, TAR College, Taylor’s College, Taylor’s University, University Malaya. Flyers
Promotional materials provided by the sponsors were included in the goodie bags, which were distributed to all participants, guests, and shoppers at One City Mall. Quantity: 200 Location: One City Mall (Closing Ceremony Venue) Promo Material
Quantity: 30 Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, DataranMerdeka, Petaling Street, Sunway Pyramid. Leg 2 (PantaiCahayaNegeri, Port Dickson, Army Museum) Leg 3 (OutbacBroga, Broga Hill, and Broga Town) Leg 4 (SubangSkypark and One City Mall) Survival Bags
Quantity: 95 Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, DataranMerdeka, Petaling Street, Sunway Pyramid. Leg 2 (PantaiCahayaNegeri, Port Dickson, Army Museum) Leg 3 (OutbacBroga, Broga Hill, and Broga Town) Leg 4 (SubangSkypark and One City Mall) RACER’S JERSEY
Quantity: 60 Location: Leg 1 (Taylor’s University, Batu Caves, KL Sentral, DataranMerdeka, Petaling Street, Sunway Pyramid. Leg 2 (PantaiCahayaNegeri, Port Dickson, Army Museum) Leg 3 (OutbacBroga, Broga Hill, and Broga Town) Leg 4 (SubangSkypark and One City Mall) CREW SHIRT
Duration: 30 seconds. Sharing Platform: SAC Facebook Exposure: 1,104 fans Link: http://youtu.be/rCMRLJ58ifs Pending: One post-event video Teaser Video
The digital advertisement provided by the event sponsors were included in the Racer’s Guide PDF file, which was sent out to all participants. Note: The file has been included in the folder for the perusal of the sponsors. Digital ad
Quantity: 3 Size: 3’ x 1.5’ Location: One City Mall (Closing Ceremony Venue) Mock Cheque
Quantity: 1 Size: 12’ x 8’ Location: One City Mall (Closing Ceremony Venue) Stage Backdrop
Facebook page: Sky Adventure Exposure: 1,121 fans Posts: 53 Updates Poster: 221 shares 21.6K audience reach Instagram: @SkyAdventureClub Exposure: 110 followers Posts: 11 photos Twitter: @SkyAdventureTU Exposure: 36 followers Posts: 11 tweets Social Media
A search on Instagram showed that the event tagline and hashtag #FEELTHEADRENALINE, was used over 100 times on the popular social media platform. The tabulation was done from the period of event promotion to a week after the end of the event. Note: The Instagram search is limited to images that are set to public. Social Media
The event poster was posted up on Taylor’s University’s student portal. With students logging on to the portal on a daily basis for academic purposes, the exposure gained was exponential. Social Media
Facebook page: Taylor’s University Student Council Exposure: 5,123 fans Social Media
Facebook page: Taylor’s University Orientation Leader Exposure: 2,706 fans Social Media
Facebook page: Taylor’s University Student Development Hub Exposure: 2,177 fans Social Media
Facebook page: Taylor’s Memes Exposure: 10,425 fans Social Media
Facebook: Student Engagement Center (SEC) Exposure: 4,663 fans Social Media
Facebook: Youth United Exposure: 3,052 fans Social Media
Facebook page: T-Garden Cooking School Exposure: 27,291 fans Social Media
Facebook share: Mission-Q Real Escape Game Exposure: 5,487 fans Social Media
Facebook page: Rebecca Saw (Blogger) Exposure: 5,618 fans Social Media
Facebook page: Brandon Ho (8TV Quickie Host) Exposure: 1,276 fans Social Media
Watch the video here: http://youtu.be/tyBy3gHrvVk Verbal Recognition
Blog advertisement provided by the sponsors are placed on the sidebar of Sky Adventure Club’s blog (http://skyadventureclubtlc.blogspot.com/). Duration: 3 months (Gold Sponsor), 6 months (Platinum/Venue Sponsor) Blog Ad
The Star BRATs participated in the event as a non-competing team and provided coverage for all four days of the event. Instagram: 14 posts 292 followers Twitter: 16 tweets 951 followers Pending: One news article Media Coverage
Quantity: 2 Size: 4' x 3’ Location: Taylor’s University, Port Dickson, OutbacBroga, One City Mall. Pit Stop Mat