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Using Tourism to Make Whole Places

Using Tourism to Make Whole Places. Kip Bergstrom November 15, 2006. value = f(quality, cost). Elements of Cost. current potential taxes disadvantage parity other regulated costs disadvantage parity energy parity parity labor advantage parity

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Using Tourism to Make Whole Places

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  1. Using Tourism to MakeWhole Places Kip Bergstrom November 15, 2006

  2. value = f(quality, cost)

  3. Elements of Cost current potential • taxes disadvantageparity • other regulated costs disadvantageparity • energy parityparity • labor advantageparity • facilities advantageparity

  4. Elements of Quality current potential • place advantagemore advantage • ideas disadvantageparity • talent disadvantageparity • connectivity parityparity

  5. Places Strategy place is a differentiator recruit people & firms nurture authentic places get the kind of growth we want in the places we want it to go development is concentrated or linked Old Model • place is a commodity • recruit firms • preserve land • get whatever growth we can wherever it wants to go • development is dispersed, autonomous

  6. Relationship of jobs & placeold model Better

  7. Relationship of jobs & placeplaces strategy Better

  8. JOB CREATORS PLACE MAKERS PLACES JOBS Jobs are everything. It doesn’t matter where they go. Places are precious. Don’t break them with growth.

  9. What in the hell does this have to do with tourism?

  10. Relationship of tourism & place - old model Better

  11. Relationship of tourism & place - places strategy Better

  12. Need to Play Need to Win Developable Sites Whole Places Good Highway, Rail and Air Access High Speed Rail & Global Air Connections Water Supply Availability Peak Demand Management Affordable Energy Energy Efficiency Tax Parity Sustainable Revenues Skilled Workers Innovators Research Institutions World Class Research Teams Product and Technology Development Business Model Development Transparent and Efficient Government Innovative Government

  13. Tourism is not an end in itself. It is a component of the development of whole places.

  14. Places Strategy tourism is a differentiator recruit niches who stay longer & spend more get the kind of tourism we want in the places we want it to go focus on product development Old Model • tourism is a commodity • recruit mass market • get whatever tourism we can wherever it wants to go • focus on marketing

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