Cisco Spam & Virus Blocker

1. Cisco Spam & Virus Blocker Wilson Prokosch WW Channel GTM- Sr. BDM

2. Agenda • Announcement Overview • Product • How to Order the Spam & Virus Blocker • Customers Pain • How Spam & Virus Blocker stops Spam • Why Blocker • Top Reasons to Sell

3. Cisco is proud to announce the Small Business Launch of Spam and Virus Blocker

4. Cisco’s Spam & Virus Blocker The Cisco Spam & Virus Blocker is a dedicated email security appliance for small business with up to 250 email users. It provides powerful protection against spam, viruses and other email threats to secure your network and business data while improving productivity.

5. Benefit Highlight: Simplified Single SKU Ordering • Bundles include everything (hardware, software, support) to simplify ordering to just one SKU. • Available only through distribution and competitively priced.

6. Spam Trends Through September 2008 Average Daily Volume – billions Month

7. Business Challenge “Spam, viruses, spyware, and phishing all have one thing in common—they make profitable businesses. And these profits create incentive for innovation on the part of the perpetrators.” – Peter B. Danzig, Ph.D. University of Southern California http://www.messagingnews.com/magazine/2006/01/cover_story/changing_face_of_network_security.html

8. Evolution of SpamSpammers Testing New Techniques PDF Spam Text Spam MP3 Spam 2007 2nd Qtr 4th Qtr 2005 2006 3rd Qtr Excel Spam Image Spam “2007 has seen a proliferation of different attachment types…Spammers are using these different attachments in order to try and get past email security gateways that are unable to look into complicated file types” - 2008 Internet Security Trends Report Published By Cisco and IronPort

9. Cisco Spam Defense – Reputation Filtering Multi-Layer Spam Defense Cisco Anti-Spam Senderbase Reputation Filtering How? Who? Score CASE Where? What? Data Modeling Reputation >99% Catch Rate < 1 in 1 milFalse Positives Block 80% of Spam

10. Cisco SenderBase NetworkFirst, Biggest, Best Email & Web Traffic Monitoring Network – Data Makes the Difference View into over 30% of email traffic 20M+ IP addresses tracked globally Data from ~120,000 sources; 8 of the 10 largest ISPs Millions of human reporters & spamtraps

11. Easy Installation and Use Installs into network in minutes (ah: Quick and Easy Installation) Provides immediate protection out of the box (ah: once installed in the network) Automatic threat updates with no intervention required (ah: Automatic threat updates directly to the appliance) Simple browser-based wizards support management and reporting Reduce operational costs of administration

12. Peace of Mind It just works. Set it and forget it.

13. Host Base and UTM’s Versus Blocker Unified Threat Management (UTM) Host Based Pro: Customer has a limited IT staff, they prefer to outsource Con: Customer has IT Staff and does not want critical data leaving their premise Key Question to ask customer: Do you have the IT staff that manages currently manages email? If so, adding a set and forget technology makes sense. Pro: Inexpensive, one box to manage Con: Lack of granular per user control, lacks filtering features and some lack quarantine feature Key Question to ask Customers: How often do you receive spam? If it’s a major problem customer should think about buying a dedicated solution leveraging Sender Base

14. Cisco Versus Barracuda

15. Top Reasons for Selling Spam & Virus Blocker • Increased revenue short sell cycle • Email is a critical application for your customers, they are struggling with Spam • Become a Hero to your Customer!