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1st UEG Communication Seminar

1st UEG Communication Seminar. SWEDISH GYMNASTICS FEDERATION Birgitta Rittner, Head of Communications. This is me : . Bachelors Degree in Marketing & Communications Bonnier Group, Dairy Industry (Arla Foods), PR Agencies Swedish Gymnastics Federation since 2002

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1st UEG Communication Seminar

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  1. 1st UEG Communication Seminar SWEDISH GYMNASTICS FEDERATION Birgitta Rittner, Headof Communications www.ueg.org – March 2014

  2. This is me: • Bachelors Degree in Marketing & Communications • Bonnier Group, Dairy Industry (Arla Foods), PR Agencies • Swedish Gymnastics Federation since 2002 • Basic ’Gymnastics For All’ is my level. • The expertize is abundant – finding the stories and creating the best communication channels is our role. www.ueg.org – March 2014

  3. Swedish Gymnastics is... 220 000 members in1100 clubs 100 000 up to 12 years24 000 13 – 20 yearsapprox 96 000 adults GFA/other Whereof approx. 27 000 competitive gymnasts(24 000 Teamgym, 1 500 WAG, 400 MAG,Trampoline 500, RG 300, Rope skipping 150, Aerobic G. below 100) No. 4 among Swedish Sport Fed:s (2012) www.ueg.org – March 2014

  4. Sweden and Sports • 9 645 000 inhabitants • Sports = hobby, business and entertainment • 272 hoursof sports broadcastedeveryday • SVT (public service) dominatingwith over 50% • (37 channels/19 sports channels) • Two national tabloids, onedominatingmorning paper • All on the internet today, ’integrated media houses’ www.ueg.org – March 2014

  5. Swedish Media Favourites Football, icehockey, athletics, cross country and downhillskiing www.ueg.org – March 2014

  6. Swedes and the Internet: early adapters, heavyusers • 89% 16 – 73 years on the Internet • A rapid and continuous mobile boom • Youthconsuming 24 hrs – smartphones, computer, iPad, graduallyleaving ’old media’ • Smartphones 12 – 15 years: from 22% to 93% in last twoyears • Girls frequentusers www.ueg.org – March 2014

  7. ’Content Marketing’ or ’Story Telling’?New name, same concept: • What is yourmessage? • To whom and how? • Whatwillprove it – what is the story thatwillcatchtheirinterest? • How to show – how to tell it ? • The package and the distribution/channels? www.ueg.org – March 2014

  8. Success is necessary –and personality www.ueg.org – March 2014

  9. A trulygood story and a strong personality – Veronica Wagner www.ueg.org – March 2014

  10. Now new Swedish profiles www.ueg.org – March 2014

  11. The Media Gatekeepers: www.ueg.org – March 2014

  12. The Media Gatekeepers: Crisis and conflict – yes! www.ueg.org – March 2014

  13. The Media Gatekeepers: www.ueg.org – March 2014

  14. Try and try again... www.ueg.org – March 2014

  15. Then there was Zuckerberg... A new strategyemerged • Website • Swedish Gymnastics on FB: 4700 • Instagram and Twitter • Mediaroom on Mynewsdesk • GymnastikTV, TV app, Youtube • Integratedwhenpossible, reachable to all on the Internet • Learning by doing www.ueg.org – March 2014

  16. www.ueg.org – March 2014

  17. Ourwebsite the base www.ueg.org – March 2014

  18. Mynewsdesk.se – integratedmediaroom – news, pictures, video, youtube and Instagram www.ueg-gymnastics.com - Mars 2011

  19. GymnastikTVsince 2009, on ourwebsite. Live streaming,VOD & App www.ueg-gymnastics.com - Mars 2011

  20. Ourofficial Facebook www.ueg.org – March 2014

  21. Presentation of your communication tools – communication projects www.ueg.org – March 2014

  22. Youtube channel www.ueg.org – March 2014

  23. On twitter at events www.ueg.org – March 2014

  24. Ouryoungestwebsite www.ueg.org – March 2014

  25. Whataboutquality? • Yes, but technique is not all that matters • Learning by doing • The young natives are far ahead and are getting better all the time • The story and the personality are still the core • WE CANNOT WAIT – but we do not have to be in the first front line. www.ueg.org – March 2014

  26. International gymnastichighlights on Youtube https://www.youtube.com/user/europeangymnastics www.ueg-gymnastics.com - Mars 2011

  27. A RoleModel: https://www.youtube.com/user/BritishGymnasticstv www.ueg-gymnastics.com - Mars 2011

  28. A complexworldofopportunities– to tellour full story! www.ueg.org – March 2014

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