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1 st UEG Communication Seminar

1 st UEG Communication Seminar. Presentation of the European Union of Gymnastics. How to work together to optimise the communication of an event?. Allocation of the event by the EC UEG. News UEG (31.01.2014). Allocation ECh RG 2016. Allocation GAGF 2016. Signature of the event contract

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1 st UEG Communication Seminar

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  1. www.ueg.org – March 2014

  2. 1stUEG Communication Seminar Presentation of the European Union of Gymnastics www.ueg.org – March 2014

  3. How to work together to optimise the communication of an event? www.ueg.org – March 2014

  4. Allocation of the event by the EC UEG www.ueg.org – March 2014

  5. News UEG (31.01.2014) Allocation EChRG 2016 Allocation GAGF 2016 www.ueg.org – March 2014

  6. Signature of the event contract between the UEG and the NF UEG + NF = a team www.ueg.org – Mars 2014

  7. News preparatory meeting News signature of the contract www.ueg.org – March 2014

  8. Objective : to relay a maximum of information Before, during, and after an event www.ueg.org – March 2014

  9. Which tools are at our disposal? www.ueg.org – March 2014

  10. NF Website UEG Website Event Website www.ueg.org – March 2014

  11. UEG Website Launch of its new version: February 2012 A website in two languages ​​including English. Year 2013 : + 56% visits / 2012 + 47% visitors / 2012 + 44% page views / 2012 www.ueg.org – March 2014

  12. UEG Website - November 2013 www.ueg.org – Décembre 2013

  13. ECh TRA Official Website - March 2014

  14. Mobile Version of the UEG Website • The development of the mobile version includes 8 layouts: • Home page - Albums - Forms - News - Events - other pages • Creation of a UEG « button » to be installed on the users’ mobile device The mobile version will be optimized for the smartphone and tablet format www.ueg.org – March 2014

  15. Facebook Page of the UEG Launch: beginning of 2012 www.ueg.org – March 2014

  16. www.ueg.org – March 2014

  17. www.ueg.org – March 2014

  18. Twitter Account of the UEG Launch: beginning of 2012 www.ueg.org – March 2014

  19. www.ueg.org – March 2014

  20. www.ueg.org – March 2014

  21. UEG Newsletter Steadily increasing Newsletter sent in French and in English 5 Newsletters sent in 2012 14 Newsletters sent in 2013 Sent approximately to 700 contacts www.ueg.org – March 2014

  22. www.ueg.org – March 2014

  23. UEG YouTube Channel – «Europeangymnastics» Launch: May 2012 Figures June 2012 : - 87 online videos - 852 subscribers - 363 131 views Figures November 2013 : - 243 online videos - 3 329 subscribers - 1 479 003 views www.ueg.org – March 2014

  24. UEG YouTube Channel Publication of: - PromotionalClips for events + partners - Full routine Clips - Photo Slideshowof the events Broadcasting Live Streaming www.ueg.org – March 2014

  25. UEG YouTube Channel www.ueg.org – Décembre 2013

  26. UEG Live Streaming Steps of the LIVE First Step: UEG took the signal produced by the NF/OC at the EChTeamGym in Aarhus/DEN end of October 2012 for broadcasting on its YouTube channel Second Step: UEG and EBU present beginning of 2013 the Live Streaming of Artistic and Rhythmic Championships on a dedicated platform Third Step: UEG produced and broadcasted the finals of the EChAerobic Gymnastics in Arques/FRA at the beginning of November 2013 for its YouTube channel www.ueg.org – March 2014

  27. Live coverage - Moscow Key figures: Total n° of visits = 60 604 (the platform was visited 60 604 times) Average viewing time per live stream = 41 minutes Max. daily audience (identified on Sunday) = 11 196 viewers 57 countries served www.ueg.org – March 2014

  28. Live coverage - Vienne Live Streaming on mobiles Key figures : Total n° of visits = 59 120 (the platform was visited 59 120 times) Total n° of downloaded applications = 1 300 Average viewing time = 28 min. on site – 40 min. on application Max. daily audience (identified on Saturday) = 7 337 viewers 49 countries served www.ueg.org – March 2014

  29. www.ueg.org – March 2014

  30. To finish: The important thing is to communicate and the sooner the better! Imagine that we are in the same office, that we are part of the same team! www.ueg.org – March 2014

  31. Conclusion: The UEG tools are at your disposal throughout the year to communicate on an international level. www.ueg.org – March 2014

  32. Dear colleagues, thank you for your attention! www.ueg.org – March 2014

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