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Cross Media Convergence

Cross Media Convergence. Cross Media Convergence. Objectives. To understand what media convergence is . To understand the implications media convergence has on producers and audiences. On my blog. http://ashbyj.edublogs.org/year-12

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Cross Media Convergence

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  1. Cross Media Convergence

  2. Cross Media Convergence

  3. Objectives • To understand what media convergence is. • To understand the implications media convergence has on producers and audiences.

  4. On my blog... • http://ashbyj.edublogs.org/year-12 • Download the worksheet CROSS MEDIA CONVERGENCE and fill it out. • You have 15 minutes in your groups to answer the four questions and you must monitor your progress with the check boxes.

  5. Convergence has occurred at two primary levels: • Technologies—creative content has been converted into industry-standard digital forms for delivery through broadband or wireless networks for display on various computer or computer-like devices, from cellular telephones to personal digital assistants (PDAs) to digital video recorders (DVRs) hooked up to televisions. • Industries—companies across the business spectrum from media to telecommunications to technology have merged or formed strategic alliances in order to develop new business models that can profit from the growing consumer expectation for “on-demand” content.

  6. X FACTOR as a convergent media text

  7. Media brief... Your group has been set a ‘fake’ media brief where you have to come up with a media product and make it convergent across the media platforms. You should collate this information on your blogs and be prepared to feedback at the end of the lesson. Don’t forget to keep monitoring your progress!

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