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Integrated Cross-Media

Integrated Cross-Media. Example of CMO Facing Brand Positioning. Voice of Customer. Integrated Cross-Media Marketing. Message Relevancy. Marketing Asset. Who are the customers? How are they segmented? How are they acquired? What do you do to welcome them? How do you cross-promote them?

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Integrated Cross-Media

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  1. Integrated Cross-Media

  2. Example of CMO Facing Brand Positioning Voice of Customer Integrated Cross-Media Marketing Message Relevancy Marketing Asset Who are the customers? How are they segmented? How are they acquired? What do you do to welcome them? How do you cross-promote them? What do you do to build a “Customer for Life”? Customer Data “Functional Marketing CRM Markets Served Business Units Measurement (Marketing Dashboards) Sales Channels Vary Marketing Objectives

  3. Voice of Customer Workflow Profiling Data Acquisition Multiple Boolean’s Marketing Dashboard and CRM Analog?

  4. Our Role as “Marketing Engineers” Helping you “sequence the process” of becoming more customer centric Production & Distribution Strategy Technology Measure Execution A phased approach that is measurable

  5. Value of All In One – Unified Way Direct Mail Database ABC Company Respondent Warranty Database Direct Mail Response Warranty Survey Database Survey Call Center Call Center Database Email Email Database

  6. Value of All In One Unified Way ABC Company Respondent Direct Mail Response Unified Marketing Database Warranty Survey Call Center The respondent’s information was placed into one database upon his reply. Email

  7. Systems Integration and Measurement Campaign Development/ Assets User Permission-level Authorization Campaign Management Marketing Dashboards Company’s Systems Integration Real-time Inventory Assets and Data Logistics On Demand Intelligent business workflows Collateral Customization Surrogate Marketing Database The Digital Assets The Reporting Tools VOP – Customer Segmentation Customer Engagement data-driven Marketing Access and Requisition Voice of Customer

  8. Technology Coordinated Execution Business Strategy Creative Workflow Requirements Synchronized Delivery Data Management Production & Distribution Measurement & Refinement

  9. Call activities Sales Records Trade Shows and Events Sales Management Lead Generation Creative Services Fulfillment CRM Maintenance Marketing Material Development Multiple Channels in today’s marketplace make managing company logistics and your customers’ experience a circus Production Lead Generation Advertising Call Center Online Activities Lead Generation Fulfillment Lead Generation Fulfillment Direct Marketing Fulfillment

  10. Target Audience Customer List Prospects Accurate List Media/Press Site Visitors Readers Marketing Initiatives Print Ads Direct Mail Trade Shows Email Telemarketing Newsletters Webcasts TV/Radio Social Media Voice of Customer Response Channels OPTIMIZED with Single Database Web Registration Call Center Contest/Trade Show Registration Personalized URLs Attendee Survey Business Reply Cards Fax/Data Entry (Inbound) Rules Based Marketing Automation Real-Time Online Qualified Lead Database Lead Generation Cross Promotion Loyalty Programs Communications Supply Chain Business Unit Synchronization Lead Distribution Customized Fulfillment Synchronized Marketing Dashboard Sales Reports Data Analytics

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