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You’re Invited – Special Events that Supercharge Campaigns July 24, 2012. Today’s Agenda. Welcome and Introductions Role of Special Events Spectra Energy – Special Events that Engage and Inspire Amegy – Special Events that Raise Awareness and $ Q & A Table Exercise.
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You’re Invited – Special Events that Supercharge Campaigns July 24, 2012
Today’s Agenda • Welcome and Introductions • Role of Special Events • Spectra Energy – Special Events that Engage and Inspire • Amegy – Special Events that Raise Awareness and $ • Q & A • Table Exercise
Special Events Boost Your Campaign By… • Developing campaign team leaders • Building teamwork across your company • Educating employees about United Way • Offering year-round engagement • Increasing excitement and participation • Boosting overall results
Presenter Spectra Energy Regan Kasman Manager, Community Relations
Spectra Energy and United Way • Long-time community partner with United Way • Among United Way’s Top 100 campaigns • 20 years in United Way’s Million Dollar Circle • United Way Caring Champion • Dorothy Ables, 2012-13 Community Campaign Chair
Spectra Energy Philosophy on special events: • Provide an opportunity to highlight our spotlight agency or United Way initiative • Educate employees • Create fun and excitement around the campaign • De-emphasize fundraising • Every event is special
Spectra Energy Special Events • Stewardship Thank-You Event (pre-campaign) • United Way Kickoff • Team Competition • Mid-Campaign Event • Campaign Celebration • Post-Campaign Stewardship Thank-You Event • Young Leaders and Women’s Initiative Happy Hour
Spectra Energy - Other Events • Post-Campaign Stewardship Thank-You Event • Young Leaders and Women’s Initiative Happy Hour
Presenter Amegy Bank Shelley Collard Assistant Vice President Corporate Marketing
Amegy Bank and United Way • Amegy Bank and United Way enjoy strong community partnership • Among United Way’s Top 100 campaigns • Top leadership is active and visible in campaign • CEO Scott McLean was 2008-09 community campaign chair and United Way Volunteer of the Year that same year • Educational meetings, tours and special events engage and inspire
Amegy Bank • Special events totaled more than $90k in 2011 • Engage employees and build excitement about United Way campaign • Team captains have budgets to organize events for their groups • Prize incentives help boost participation goal • Promote all activities by e-mail through Amegy Today
Amegy Bank Special Events Balloon Sale
Amegy Bank Special Events Jail or Bail
Amegy Bank Special Events Talent Show – Amegy Beatles
Amegy Bank Special Events Frito Pie Sale
Amegy Bank Special Events Pinot’s Palette
Amegy Bank Special Events Hot Dog Sale
Amegy Bank Special Events Live Auction – Tiki Party
Special Events Resources • Idea Book • Coordinator Guide • Campaign Toolbox • Your United Way Representative