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INSERT LOGO. Company name:. Summary with value proposition for the investor Our product is unique and solves a large problem Customers are xyz and their benefit is enormous We have an incredible team and we are ready for aggressive growth We are looking for x,x M DKK.
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INSERT LOGO Company name: • Summary with value proposition for the investor • Our product is unique and solves a large problem • Customers are xyz and their benefit is enormous • We have an incredible team and we are ready for aggressive growth • We are looking for x,x M DKK Company name, address, www Name of contact person, mail, tlf. (confidentiality details) Consider the language of the presentation Presentation: Use this one-pager as your end slide instead of dark screen or Q&A <20% do it well! Source: Silicon Valley Association of Start-up Entrepreneurs
Problem/need • _____________________________________ _____________________________________ • _____________________________________ _____________________________________ CONFIDENTIAL INVESTOR PRESENTATION ”So what?” Explain the exact problem that is being solved and the client benefits Images are often better than words How serious is it – who has a “pain” and how big is it? How much are they willing to pay? Short, precise and easy and easy to understand <10% do it well
Solution, product, service • _____________________________________ _____________________________________ • _______________________________________ _____________________________________ FORTROLIG INVESTOR PRÆSENTATION Describe the solution/product so thateveryone understands it What is ”the special sauce”? Patents/rights? What is the client/userbenefit? How do wemakemoney – what is the business model?
Customers and Market • _____________________________________ _____________________________________ • _____________________________________ _____________________________________ FORTROLIG INVESTOR PRÆSENTATION Insert logo If their is no revenue, describe that you have a ”letter of intent” or tell about which reactions you have got from potential clients so far. Important: what is the market potential for the revenue from your solution. Many are caught by an incorrectly defined potential. Often a combination of bottom-up and top-down approach Test with someone who have tried it before Beware of ”if we just had 1% of the world market” Realism and research = credibility
Competitors _______________ _______________ __________________ _______________ CONFIDENTIAL INVESTOR PRESENTATION • The axis should be the crucial factors in your customer value proposition • Often used axis are price, TCO – total cost of ownership, quality, delivery time, ROI… • Realism & research = credibility • Analyze selected competitors in a table showing features with green check-marks and red crosses, helping you define your positioning <30% do it well
Statusand next steps • _____________________________________ _____________________________________ • _____________________________________ _____________________________________ CONFIDENTIAL INVESTOR PRESENTATION What has been achieved so far? Products, customers, team, etc. Competencies: Who is in the team now? What kind of competencies are you looking for? What are the next steps and key-milestones? Investor: Level of financing? Competencies?