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SUMMER Study Abroad

SUMMER Study Abroad. Highwire Brand Studio . London-Summer 2013 May 20th – June 28th Miami University Oxford, Ohio. The Power of Experiential Learning. I hear and I forget. I see and I remember. I do and I understand. Confucius. The Experiential Tradition….

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SUMMER Study Abroad

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  1. SUMMER Study Abroad

  2. Highwire Brand Studio London-Summer 2013 May 20th – June 28th Miami University Oxford, Ohio

  3. The Power of Experiential Learning I hear and I forget. I see and I remember. I do and I understand. Confucius

  4. The Experiential Tradition… Applied practicum focused on developing strategic and creative branding solutions for clients.

  5. The Power of Experiential Learning • Builds on the Miami Plan • Critical Thinking • Understanding Contexts • Engaging with Other Learners • Reflecting and Acting

  6. The Experiential Tradition… Oxford Research Associates (1947) • Laws, Hall & Associates (1971) • Domestic Program (1971) • International Program (1988) • Highwire Brand Studio (2008) • Domestic Program (2008) • International Program (2008)

  7. Highwire Brand Studio Clients

  8. How Does Highwire Work? • Faculty • 1 Marketing & 1 Graphic Design • Students • 12 - 15 Marketing Majors • 3 - 9 Graphic Design Majors • 6 - 9 University-Wide Majors • Teams • 3 Independent Teams • Majors Equally Proportioned

  9. How Does Highwire Work? • Client Provides a Project/Charge • Each Team Addresses the Charge • Marketing Research • Strategic & Creative Ideation • Concept Testing • Financial Implications • Graphic Design Elements

  10. How Does Highwire Work? • Each Team Presents to Client • Oral Presentation • Oral Q/A Session • Written Documentation • Design Executions

  11. How Does Highwire Work? • Each Team Presents to Client • Oral Presentation • Oral Q/A Session • Written Documentation • Design Executions • Client Selects Winning Team • Individual Team Critiques THE WINNING TEAM

  12. The London Experience

  13. The London Experience Six-Week Program • May 20-June 28, 2013 • Eight Credit Hours • 9:00-5:00 Monday-Thursday (Friday?) • University & School of Business Capstone Regent’s College • Full-Service (Dorm, Cafeteria, Laundry, Gym) • Regent’s Park NW1

  14. Regent’s College

  15. Regent’s College

  16. The London Experience Regent’s College

  17. Highwire Investment(estimates as of 10/29/12) Undergraduate Tuition • Ohio Residents $4,138 • *Non Residents $6,778*(includes Study Abroad discount) Room & Meal Pass $4,200 Program Fee $500 Transportation • Airfare to London $1,000-1,200 • Tube Pass $225-250 Individual Travel ???

  18. Application Process • Website • www.fsb.muohio.edu/programs/highwire • Prerequisites • Marketing: MKT 435 • Graphic Design: Sophomore Design Courses • University-Wide Majors: Related Experience/Coursework • Admission Process • Application DARS • Statement of Interest • Interview Possible • Due Dates • All Forms: Friday, October 5, 2012

  19. Application Process Accepted Students • Deposit • $1000 by December 1, 2012 • Subsequent Payments on a Schedule • Orientation Sessions • Monthly during Spring Semester

  20. Faculty Contact Information Tim Greenlee Miami University 3031 Farmer School of Business Oxford, Ohio 45056 513.529.1204 greenltb@muohio.edu Tom Effler efflert@muohio.edu www.fsb.muohio.edu/programs/highwire

  21. Good Project Characteristics • Have the Potential to Influence the Client’s Marketing Strategy, Tactics and/or Performance • Challenge the Students to Confront Multiple Marketing and Business Issues • Require the Consideration of a Number of Alternative Approaches to Determine the “Best” Recommendation • Require a Concentrated Effort Over an Extended Period of Time

  22. LHA Clients Between 1971 and 2007, LHA created 86 campaigns for over 60 clients

  23. The London Experience Regent’s College

  24. The London Experience Regent’s College

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