visual merchandising.com

1. visualmerchandising.com visualmerchandising visualoperations retailmarketing retailenvironments

2. journey visual environs windows theatre training visualmerchandising.com

3. visualmerchandising.com

4. who are we?A brief introduction environs journey windows visual theatre training • An anglo-turkish visual merchandising company, with a combined total of over 75 years ‘hands-on’ international retail experience, from shop floor trainee’s through to Head of Visual Merchandising positions for some of the worlds global iconic brands. • Our remit not only extends to the field of visual merchandising & design but also; • visual operations • retail marketing • retail environments visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

5. international? environs journey windows visual theatre training • At various points in our retail careers we have been based in a number of locations including; • UK Europe Middle East • with a remit that has literally covered the globe; • Europe; North, Central & South America; Russia & CIS; Middle East; Asia Pacific & Africa, encompassing both developed mature retail markets, such as western europe and the emerging markets such as CIS & Brazil. visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

6. retail formats? environs journey windows visual theatre training • Our 75+ years of retail experience has been gained in multiple store types with a varied merchandise mix, • wholesale, retail & franchise (franchisor & franchisee) outlets • stores ranging in size from 20 M2 (200 ft2) accessory only units to 15000 M2 (150000 ft2) multi level department stores visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

7. retail formats? environs journey windows visual theatre training • Our merchandise expertise covers • apparel; men's, women's, teens, children’s, babies & maternity, • footwear • accessories • furniture • homewares • brown & white goods • coffee & fast food outlets visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

8. where are we? environs journey windows visual theatre training Operating out of Istanbul, Turkey, where east meets west, the point where the mature meet the emerging markets, global visual merchandising are ideally located at the very heart of the worlds growing retail environments. visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

9. our mission…. • To help create profitable, exciting, dynamic retail environments that suit your business model. • All activities within a retail environment take place to generate sales, sales per metre, and more importantly profit, 4 wall profit, therefore; • By questioning the actions taken on behalf of the shop floor, • distractions • improving ROI • customer use, • where they go, • what they see and ultimately • what they pick up • how they purchase • we can then assess, factually, where we need to improve, by focusing on six key areas . environs journey windows visual theatre training visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

10. focus • By concentrating on the following key areas simultaneously; environs journey journey windows windows visual visual theatre theatre training training • store environment environs visualmerchandising.com visualmerchandising.com • windows • customer journey • visual merchandising visualmerchandising.com • theatre • training • in conjunction with facts, your business has the potential to be truly world class. • In liaison with your Buying & Merchandising, Design, Operations, Marketing, Finance, Store Development and the stores themselves, global visual merchandising can help ensure ‘best in class’ standards in your business model. global visual merchandising 2012 we can help introduction

11. environs journey windows visual theatre training visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

12. environs journey windows visual theatre training visualmerchandising.com visualmerchandising.com visualmerchandising.com global visual merchandising 2012 we can help introduction

13. environment • Why do you like the stores you like? What was it that first attracted you through the door? • A key decision in the process is the look of the store, both outside and in, and this environment can tell you a great deal about what you may expect to find within, therefore it is paramount that focus is given to; • structure and design • materials • colours • lighting • fixtures • product • cash points • fitting room positioning environs visualmerchandising.com visualmerchandising.com • Lots of questions, and many more to ask, and multiple answers as different techniques suit different brand aspirations, but these decisions are critical in capturing the imagination of your target audience, in ensuring they cross the threshold into your store and not a competitors, a task that global visual merchandising can help give an insight towards. global visual merchandising 2012 we can help introduction

14. windows • Every retailer on the planet understands the importance of windows but a vast amount of retailers also make compromises when it comes to window build and design installations. • Whatever the size, the techniques utilised, the scheme within, you still only have a max of 4 seconds to attract, 4 seconds!! • size? • number? • Open or closed back? • lighting • materials? • how much available space should we use? • whento change? • targeted operating costs • By whom windows visualmerchandising.com visualmerchandising.com • Many questions and equally lots of answers as every brand is again unique but there are some common theories which can and should be employed. • With an in house window design service global visual merchandising can offer you the complete a-z window package. global visual merchandising 2012 we can help introduction

15. customer journey • How do you want the customer to behave in your store, where do you want them to go, what do you want them to do? • to wander, to browse at will • n a journey of discovery • see what & when • product adjacencies • Add-on purchases • ‘pause’ points • cash point/s be • the fitting rooms • service areas • Multi floor flow • How do you ensure the customer sees the whole store and not just part of it? journey visualmerchandising.com visualmerchandising.com It is your decision as brand owners to make these decisions, what you want the customer to do and why do you want them to do it. Ultimately the goal is sales and profit but how many and how much is in your gift. There are best practice techniques from around the world, some of which will work for you, global visual merchandising can help bring these to your attention. global visual merchandising 2012 we can help introduction

16. visual merchandising • What are you selling and who are you selling to? • families, men, women, teens or children, • value or aspirational, • browsers or ‘know what I want’ customers • Different techniques suit different target groups but again the understanding of some simple theories can make all the difference. • by gender or type • colour, fabric or price • seasonality or sales targets • Some or all of the above. • size curve • best seller and ‘new’ positioning • how and where to accessorise • adjacency flow • anchor departments • mirrors, photography, props, promotional material? • stock room visual visualmerchandising.com visualmerchandising.com • And many, many more……………. • global visual merchandising can give advice and coaching on the needs best suited to your retail environment global visual merchandising 2012 we can help introduction

17. theatre • Retail is detail is a very common phrase in the industry but within the world of visual merchandising retail is also theatre. • More than ever, bricks and mortar retail and the high street in general is in competition with the customers leisure time, with cinema’s, with holidays, parks, sport….. you name it there are thousands of choices the customer can make before going shopping. • Today, retail is also in competition with itself through the huge advances in mobile shopping via phones & tablets, internet, e:com, therefore retail stores not only have to give the customer what they want, when they want it at a price they are willing to pay, but, also have to be an exciting environment in order to compete. How? • music • mannequins • aromas • lighting techniques • interactive elements • information and noticeboards, • coffee and snacks, a bar maybe… • guest appearances theatre visualmerchandising.com visualmerchandising.com The list is endless and all of the opportunities may not be for you, the return on investment may not add up, but one thing is for certain nothing in life stands still, it either grows or it dies, Which one are you? At global visual merchandising we can design solutions to suit your aspirations and budgets global visual merchandising 2012 we can help introduction

18. training • Key to anything and everything that happens! The best investment you will ever make!! • If your teams are not qualified, do not understand what and more importantly why they are doing a task, you will not grow at the rate your potential suggests. • Our firm belief is that we must teach each and every team member the ‘science’ behind retail training visualmerchandising.com visualmerchandising.com The more the teams understand these elements plus a thorough grounding on the retail basics, hang, tag, price, cube for example, a more competent, more confident team you will have. global visual merchandising can offer both bespoke training packages based on your individual company requirements and also a set format of courses covering the ground rules for every retail employee. With thorough training your team will grow with you, staff turnover will decrease, you will become an employer of choice. global visual merchandising 2012 we can help introduction

19. next steps? • If you would like to hear more from global visual merchandising on the services we can offer please do not hesitate to contact us; • globalvisualmerchandising.com • English language • kevin merrick • +90 (0) 530 239 5494 • merrick@globalvisualmerchandising.com • Turkish language • melis long • +90 (0) 541 949 1489 • melis@globalvisualmerchandising.com environs journey windows visual theatre training visualmerchandising.com visualmerchandising.com visualmerchandising.com • office • p +90 (0) 212 438 71 12 • f +90 (0) 212 438 71 13 global visual merchandising 2012 we can help introduction

20. location • Orucreis Mahellesi, Barbaros Caddesi, TekstilkentTicaret Merkezi, A6/54, Esenler, Istanbul, 34235, Turkey GPS: 41° 3‘58.99"N, 28°51‘50.00"E environs journey windows visual theatre training visualmerchandising.com visualmerchandising.com visualmerchandising.com from Ataturk airport (16km) & Europe Ataturk Blv.>E80(TEM). Signposted as Tekstilkent global visual merchandising 2012 we can help introduction

21. visualmerchandising.com