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Communicating Financial Information to Nonfinancial People. AGFOA April, 2012. Overview. Know your audience Know your stuff Clear and concise Visuals Presentation. Know Your Audience. Readers? Listeners? Visual? Detail?. Readers…. Information in advance Executive summary
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Communicating Financial Information to Nonfinancial People AGFOA April, 2012
Overview • Know your audience • Know your stuff • Clear and concise • Visuals • Presentation
Know Your Audience • Readers? • Listeners? • Visual? • Detail?
Readers… • Information in advance • Executive summary • Complement… • Example – quarterly financial report
Tailor to Your Audience • Know what is important • Organize the information • Trends and outliers
What is Important? • Is the decrease in 2012 a problem? • Was 2011 an anomaly • It matters…
Set the Stage • Establish credibility • Start on time • End on time
The Message • Clear • Consistent • Angles • Brief
Say What? • The increase in net assets is down from last year. • Anything about arbitrage! • What is an audit?
Terminology • Buckets • Internal controls • Fund balance • Spending authority • Exceptions • The “F” word
Presenting the Information • Be accurate • Be prepared • The “right” amount of information
Presentation Skills • Visual aids • Positioning • Room setup • Props • Engage the audience if appropriate
Questions? Rob Moody 503.274.2849 rmoody@tkw.com