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Escape the ordinary

Escape the ordinary. A Communication plan for the launch of Jillz Cider in Canada. Mitch Nystad, Tommy Laflamme, Kendall Thiessen , Xinxin Liu, Congcong Ren. What is Jillz ?. Owned and produced by Heineken Already a success in Europe Alcoholic Cider beverage

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Escape the ordinary

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  1. Escape the ordinary A Communication plan for the launch of JillzCider in Canada Mitch Nystad, Tommy Laflamme, Kendall Thiessen, Xinxin Liu, CongcongRen

  2. WhatisJillz? • Owned and produced by Heineken • Already a success in Europe • AlcoholicCiderbeverage • Aimedatwomenbetween the ages of 25-34 • Premium product

  3. Situation Analysis

  4. Objectives • Increase consumer awareness and curiosity • To switch consumers from a competing brand to this brand • To encourage trial usage

  5. Budget

  6. Budget

  7. Creative

  8. Creative

  9. Creative

  10. Media – Website & Social Media • One time cost of 20 000$ • Creation of a Twitter and Facebook • Central hub of information pertaining to ourproduct www.jillz.ca

  11. Media – Billboards • Toronto • Vancouver • Calgary

  12. Media – Point-of-purchase • Bars • Nightclubs • Restaurants

  13. Media – Magazines • Lou-Lou • Chatelaine • Flare • Elle

  14. Evaluation

  15. Questions?

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