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The Future of Hosted Telephony

The Future of Hosted Telephony. September 2008 David Bukovsky – Vice President, Products. Agenda. Multimedia Telephony and Rich Communications Residential / Consumer Hosted Telephony Unified Communications Business Hosted Telephony. New Mobile Networks Mobile Access Evolution.

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The Future of Hosted Telephony

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  1. The Future of Hosted Telephony September 2008 David Bukovsky – Vice President, Products

  2. Agenda • Multimedia Telephony and Rich Communications • Residential / Consumer Hosted Telephony • Unified Communications • Business Hosted Telephony

  3. New Mobile NetworksMobile Access Evolution All IP Networks HSPA GSMGERAN Mobile Operators LTE CMDAEVDO New Entrants Mobile WiMAX DSL FixedOperators FixedWiMAX One Network for All Services – VoIP is a Core Service

  4. New Mobile NetworksMobile Service Evolution Active Phonebook Contacts with rich presence Enriched Calling Calls with multimedia sharing Enhanced Messaging Conversational experience Rich Communications User Experience Easy to Use Interfaces Standards Network Interoperability Personalization Customizable Services

  5. New Mobile NetworksReference Architecture Multimedia Telephony Voice Calling Video Calling SupplementaryServices Messaging Instant Messaging Short Messaging Multimedia MessagingFile TransferCollaboration Presence Disposition Location Capabilities Contacts Contact Lists Group Lists Policies Profiles Core Network PC & Mobile Clients

  6. A global initiative, including: • Major Operators • NEPs • Clients vendors • Phone vendors • Leveraging IMS • Offering integrated services, anywhere, over any device Why is MMTEL/RCS Important? RCS is an evolution of voice and text messaging. It’s a standardized approach that is offered by the mobile operators (>3B subscribers worldwide). This easily eclipses anything offered on the Internet. Scott Hoffpauir BroadSoft CTO 2008 Scott Hoffpauir BroadSoft CTO 2008

  7. OMA Open Mobile Alliance Focus on “mobile service enablers”, e.g.: SyncML (contact management) XDM (XML document management) Presence Instant Messaging MMS Defined the presence model for 3GPP ETSI/TISPAN Define reference architecture (fixed-line architecture) Recently deferred service definition to 3GPP Still defines IPTV, trunking, etc. 3GPP Third Generation Partnership Project Focus on mobile applications GSM GPRS EDGE HSPA LTE MMTEL (as of recently) Endorse standards from IETF and OMA as applicable IETF Internet Engineering Task Force Focus on protocols and standards SIP SIMPLE Etc. RCS Organizations

  8. New Wireless Networks • Drivers • End-to-end VoIP-enabled broadband wireless networks are starting to get deployed (WiMAX, HSPA+, EV-DO revA) • A large part of the mobile industry will migrate to LTE within 3-5 years • Potential market of 400M VoIP wireless users by 2012 (fixed and mobile)

  9. What Is Unified Communications? • Coordination between Voice and IT Solutions Multimedia VoIP • What’s the Benefit?Productivity • End Users & User Groups • IT Organizations & Business Processes • What’s the Business Case? • Unclear:Productivity Lifts areDifficult to Quantify Unified Messaging Multimedia Conferencing Unified Communications Rich Presence Contact Management

  10. Example Use Cases Click to Call from Email/Web/IM Reachability on Fixed or Mobile Phone, Call Pull One Mailbox – see Email, VM, Fax in one inbox Listen to Voice Mail via Text to Speech Pull Users into Multiparty Call or IM Screen Sharing and Real Time Collaboration

  11. Why Do You Need Unified Communications? • Let’s Ask Analysts and Marketeers: • UC can increase information worker productivity by 15-20% • 64% of workers have >1 communications device • 40% get an important message late 4-5 times/week • 34% say they lost revenue opportunity because of reachability End Users:Reachability End Users: Productivity IT Leads:Business Process Optimization Better Collaboration Multi-Mode Communications – voice, video, IM, Mail, Mobile Work Anywhere My Rules Any Device Reduce Costs Increase Customer Satisfaction

  12. End User Experience Business Process Innovation Unified UserClient So What’s It Really All About? Multimedia VoIP UM Conferencing & Collaboration Trigger call Rich Presence Contact Management Require notify

  13. Unified Communications and Web 2.0 Integration of Voice and IT Web Services Web 2.0 Service Providers Business IT Solutions Web 2.0 Carrier Network

  14. BroadSoft Xtended Standards-based application programming interfaces Third party development support Exchange for users to directly access innovative applications

  15. salesforce.com Hold/ Caller ID Transfer/ Conf. Call Logs

  16. UC Deployment Options hosted premise Trunking+Premise CPE Voice/ Video Hosted PBX • Mail Hosting • Web Hosting • Presence Servers • Location Servers • Directory Servers IT Solutions • Premise IT Systems UC Solutions for Hosted or Premise Systems

  17. Trunk Trunk Unified Communications Reference Architecture Hosted IT Solutions IBM Websphere Xtended Salesforce.com MSFT Business Solutions WAN SIP SIP SIP XSI SIP XSI Hosted VoIP + Hosted IT Premise VoIP + Hosted IT Hosted VoIP + Premise IT Premise VoIP + Premise IT

  18. EVS Solution (hosted) OCS solution (premise) Example: BroadSoft and Microsoft Microsoft Hosted Business Solutions MSFT Office Communicator MSFT Office Communicator Microsoft Business Solutions Integrated Phone/IM Status, Click To Call, File Sharing

  19. Summary • Unified Communications • Evolution of IP Centrex / Hosted PBX • Network Transformation • Broadband Telephony • Residential Triple / Quad Play • Business Integrated Access • New Mobile Networks • Multimedia Telephony and Rich Communications

  20. Thank you

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