Prepared for Joe and Jane Smith, 303 Oak Street

1. Prepared for Joe and Jane Smith, 303 Oak Street

2. Prudential Select Properties offers “Designated Agency” as provided for under Missouri Real Estate Commission rules and regulations. A designated agent acts as your specific agent; the other licensees in the company do not represent you. Agency Relationships Working together establishes agency.

3. Appreciating Your Property Your home’s special features. Each property has special features that may interest buyers. Please tell me about your house. • most appealing features • features that differentiate it • changes or enhancements you would suggest • attractive features of the surrounding neighborhood • special terms or conditions regarding the sale • problems or concerns regarding the home

4. The Home Selling Process We’ll be your guide. Initial Consultation Design and Implement Marketing Plan Review Offer & Reach Agreement Complete Settlement Process After-Sale Service

5. Prepared for Joe and Jane Smith, 303 Oak Street

6. Understanding Market Value Factors that determine your home’s value. Location Condition Design Competition Amenities Economy

7. Determining Market Price Sold HomesRecently sold homes show us what buyers in this market have actually paid for properties similar to yours. Active HomesHomes currently on the market will be competing with yours for the attention of available buyers. Expired HomesUnderstanding why these certain homes did not sell can help avoid disappointment in the marketing of your property.

8. The Danger of Overpricing Competitive pricing. A competitively priced home will attract a higher percentage of buyers.

9. Selling Price vs Timing Timing is important. A home attracts the most excitement and interest when it is first on the market and has the greatest chance of selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible timeframe.

10. Prepared for Joe and Jane Smith, 303 Oak Street

11. Sources Used During Home Search Your home needs to be marketed to agents. Although buyers use several sources in their search, they are most likely to find the home they actually purchase through a Realtor.

12. Marketing to Real Estate Agents We’ve got connections. Prudential is one of the largest national real estate networks with the 2nd largest relocation division in the country.

13. Marketing to Real Estate Agents Powerful exposure. MLS entry will expose your home to real estate agents and act as a gateway so I can access buyers who are interested in a home like yours.

14. Marketing to Real Estate Agents Activities to present your home to key professionals. Details and photos about your home will be showcased at our office sales meeting and a private ‘open house’ reception for local Realtors will be scheduled.

15. Property Signage Promotion 24/7. The Prudential yard sign capitalizes on the brand recognition of the Prudential name, bringing instant credibility and confidence.

16. Special Feature Cards So nothing is overlooked. Small tent cards will be strategically placed to draw attention to your home’s accents.

17. Open House Promotion Online, in print, on-site -we’ve got it covered. • Classified Ad in the St. Louis Post Dispatch • Classified Ad in the Suburban Journal • Online Advertising at STLtoday.com • Online Advertising at PSPhomes.com • Social Networking Announcement • Directional Arrows • Open House Rider • Balloons • Neighbor Invites

18. ‘Your Next Home’ Magazine Effective advertising with a long shelf life. Your house will be featured in ‘Your Next Home’ magazine each month until it sells!

19. Home Brochures Professional materials. Full color brochures will be available at your home as a take-away piece for showings, drive-bys and open houses.

20. Property Business Cards Professional materials. Business cards with a photo of your home and property details will be available for you to distribute to friends and family, in your home during showings, at open houses and passed out to my sphere of influence.

21. Direct Mail Campaigns Postcards announcing your home was just listed.

22. Online Exposure Today’s buyers are online. There’s been a significant shift from print to online resources. Studies show that 84% of home buyers now use the internet. With that in mind, where should your home be?

23. Online Exposure Prudential.com Prudential Select Properties Prudential Alliance Prudential Patterson Prudential Advantage Coldwell Banker Gundaker Coldwell Banker Premier Dielman Sothebys Janet McAfee LauraMcCarthy Keller Williams McAvoy Realty REMAX.com RE/MAX Best Choice RE/MAX Cornerstone RE/MAX Gateway RE/MAX Gold RE/MAX Midwest Group RE/MAX Properties West RE/MAX Results RE/MAX Suburban RE/MAX Team STLtoday NetZero Juno MSN Yahoo Excite Compuserve Google Trulia Front Door PropSmart Zillow Move.com Moving.com HomeStore.com RealEstate.com LendingTree.com eRealty.com Realtyx.com Realtor.com

24. Online Exposure An online showcase. Your home will have it’s own website, www.303OakStreet.com! Your home’s website will display multiple photos, a banner, community information, mortgage estimator, mapping and more!

25. Online Exposure In the spotlight. Your home will be featured on the home page of my website to receive the most visibility. Your home will also be featured on the following sites . . .

26. Select Response System Online inquiries need fast response. Our Select Response System allows me to receive instant notification of any inquiries on your home via text messaging. This makes it possible to respond faster than ever, helping to sell your home. 

27. Marketing Results Reporting We’ll track our results. Using our ‘Select Seller System’ I’ll update you on all activities related to the marketing of your home including: • showing activity feedback report • open house activity report • OSA online activity report(Prudential.com and Yahoo Real Estate). • PSP online activity report (my website, PSPhomes.com, Trulia, and Zillow). • comparable market activity report

28. Prepared for Joe and Jane Smith, 303 Oak Street

29. Prepared for Joe and Jane Smith, 303 Oak Street

30. [Title, Designations] Here are some things you might like to know about me. An active member of the community * [Insert copy] * [Insert copy] * [Insert Copy] An experienced real estate professional * [Insert copy] * [Insert copy] * [Insert copy] I am ready to help you find your next home! My Resume

31. The Highest Customer Satisfaction There’s a reason we’re number one. J.D. Power and Associates announced Prudential Real Estate ranked highest in satisfying home sellers in the 2008 Home Buyer / Seller Study. The study measured customer satisfaction of home sellers and buyers with major national real estate companies by examining the factors of agent, marketing, office and services.

32. Highest Average Sales Price Who do you want to sell your home? Prudential Real Estate has the highest average sale price. We’ll help net you’re the most for your property.

33. New Listings Taken, Jan – June 2009

34. PSP 2008 vs 2009 Sales Volume

35. PSP Showings

36. Active MLS Listings

37. List With One, Sell With All Ten locations. Prudential Select Properties has multiple locations to serve you. When you list with any of our offices you’ll receive selling support for all.

38. One Stop Shopping Full service real estate. Prudential Select Properties delivers one-stop shopping without the additional fees other companies charge.