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Simplify Digital Campaigns

Simplify Digital Campaigns. Courtney Kennedy | Junior Sales Manager, Central Region Kimberly Waichulis | Senior Sales Manager, Central Region August 26, 2010. Agenda. Eyeblaster… now MediaMind Analytics – Conversion Attribution Platform Overview Dynamic Messaging and Retargeting

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Simplify Digital Campaigns

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  1. Simplify Digital Campaigns Courtney Kennedy | Junior Sales Manager, Central Region Kimberly Waichulis | Senior Sales Manager, Central RegionAugust 26, 2010

  2. Agenda • Eyeblaster… now MediaMind • Analytics – Conversion Attribution • Platform Overview • Dynamic Messaging and Retargeting • Global Campaign Management

  3. Global Presence, Global Service Vanessa Keller London Guy Meiri Kamalan Moodley Software Engineer 2nd Tier Support, Israel Manager Campaign Execution, NY Team Leader Client Service, UK New York Tel Aviv Sydney Adrian Lee 36 offices serving ads in 45 countries worldwide in 2010 Team Leader Account Management, Australia

  4. MediaMind is the only IAB certified agency ad server ensuring confidence in online metrics IAB approved accreditation by MRC awarded in April 2008 for general ad serving, rich media and video

  5. Current ad server platformsare built on decade old technologies

  6. Invested years million$ Spent 1 00s Interviewed

  7. Actionable Analytics Streamlined Ad Serving Open Workflow

  8. Report on Actual Behavior Search for information View the standard ad Visit the website Purchase or Convert Interact with Rich Media

  9. Understand Cross-Channel Campaign results

  10. Are your display campaigns getting their due? Search & Display Display Boosts Search Performance On average more than 50% of Search Conversions are influenced by Display Advertising Source: http://www.emarketer.com/Article.aspx?id=1006794

  11. Channel Connect for Search Consolidate Your Search & Display Data Explore the Touch-Pointsbetween Channels Cross-Channel Overview Search & Display —All in One Place Back

  12. Path to Conversion Analysis Insight into Publisher Contribution 100% 20% Conversion Analysis by Publisher (Entire Path) 100% 50% 33.33% 100% 33.33% 33.33% $300 $170 Conversion Analysis by Publisher (Last Ad) Back

  13. Difficulty: getting useable campaign data without hours in excel

  14. Five Clicks Into One “ Process Guide Universal Search Bookmarking Preview Filters

  15. Preview That Gives You the Whole View Preview multiple ads at once Instantly QA ad View ad info Collaborate with others Back

  16. Analyze behavior throughout campaign in real-time Optimize on-the-fly Monitor status - delivery, performance, set-up, & more Campaign Monitor Updated data every 15 min Back

  17. Full summary of campaign metrics Customizable content Complete with tables and graph 1-Click PowerPoint Back

  18. Difficulty: repetitive trafficking tasks

  19. Hundreds of Banners, Only One Step Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads

  20. Difficulty: the rightad to the rightperson therighttime

  21. Rotate your rich and standard ads, as well as messages to ensure the best user experience Set to auto optimize by any metric Frequency cap by time, placement, and day-part Control the sequence,rotation and frequency of your ads Targeting and Sequencing £ $ € Save serving cost and get better performance

  22. Difficulty: optimize creative in minutes Back

  23. Allows for quick optimizations and changes Keeps record of any change Keeps production cost down on revisions Switch Text, Content, or Targeting Instantly Smart Instantaneous creative update Versioning Back

  24. Eyeblaster - Night at the Museum 2 Unique Messaging Required for 15 Different Countries NO PROBLEM…. Eyeblaster Smart Versioning 8 Different Languages

  25. Case Study - reduced production costs w/oSmart Versioning w/Smart Versioning $3,500 production costs for master ad $3,500 production costs for master ad + + $1500production costs per version $0production costs per version x x 30 number of versions 30 number of versions = $48,500 = $3,500 Back

  26. Difficulty: F5 F5 F5 F5 F5 F5 F5 F5 F5 F5 Constant browser refreshing F5

  27. Automated Screenshots “Oh Wow!, Damn! We’ve been dreaming about this” -Liquid Advertising One-click screenshots of live ads delivered in PowerPoint! AdSnap Back

  28. Target users who interact with any marketing content with scale 11 billion impressions per day Equivalent in reach to top 20 ad networks, combined Remarketing Scale Reimagined + Back

  29. Viewer exposed to a rich media ad Upon engagement (measured by ‘Dwell’) MediaMind drops a remarketing tag MediaMind finds viewer again across ad exchange and shows targeted ad Initial Campaign Remarketing campaign across ad exchange Remarketing: based on ad engagement Back

  30. Why Re-Marketing? It works! 373%increase in conversions 0%increase in CPA Pre-Remarketing Post-Remarketing

  31. A Robust Solution Advanced Targeting/ Sequencing Global Campaign Management Billing Connect API Channel Connect for Search Channel Connect for Mobile Mass Creation Standard Banner 1-Click Reporting Ad Snap Smart Versioning Campaign Monitor Excel Trafficking Excel Plug-in Rich/Standard Optimization Workshop for Flash Custom Report Services/Builder Quick Access Tools Report Generator Advanced Preview Universal Tag Data Feeds

  32. Courtney.Kennedy@mediamind.comWork: 312 980 2317, Mobile: 347 419 2500AIM: CourtneyCKennedyKimberly.Waichulis@mediamind.comWork: 312 755 0609, Mobile: 773 490 9118AIM: kwaichulis www.mediamind.com

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