Cisco Rich-media Conferencing and Collaboration Solutions Westnet

1. Cisco Rich-media Conferencing and Collaboration Solutions Westnet Mike Fratesi Manager, Solutions Marketing mfratesi@cisco.com

2. Agenda • Education Communications Environment • Cisco Rich-media Conferencing and Collaboration Solutions

3. Communications EnvironmentEducation Trends and Requirements

4. Trends & Challenges in Education Pressure to increase revenues, reduce costs and expand offerings to a wider audience Increasing interactions beyond the home campus Increasing expectations regarding using technology to increase flexibility and improve experience

5. Mapping Educational Needs to Virtual Classroom Cisco Solution Drivers Need Providing quality educational opportunities Meeting needs of impaired or geo. dispersed students Virtual Classroom Enhancing curriculum & expanding learning Staying competitive on the world stage Faculty shortage & facility constraint Address growing populations and limited space Improving attendance, performance and graduation rates Reduce schedule conflicts for students

6. Virtual Classroom Overview Voice, Web and Video Collaboration & Digital Media Creation, Management and Delivery to Create a Virtual Learning Environment • Unified Communications • TelePresence • Video • Content Delivery Networks

7. Benefits of Virtual Classroom • Deliver content live and on demand to geographically dispersed audiences • Enables resources and subject matter experts to be shared • Greater flexibility for faculty and students • Addresses multiple learning styles

8. Video Today • Almost every video application has a unique network • Broadcast, theater film, cable, DVD, Satellite, etc. • CCTV, steaming, surveillance, • Room conferencing, desktop conferencing, consumer • Experience is lacking • Wide variation in usability, video quality • Limited inter-organizational capabilities

9. Cisco Video Strategy • Improve the user experience • Simple to use, exceptional experience • Address multiple use cases • Flexible - interactivity, time shifting • Everything over IP for Interoperability • Sources, appliances, control systems, storage • Make pervasive, through integration • Audio/Video/Web transparency • End point independence

10. Virtual Classroom Solutions

11. Cisco Unified Communications Open, extensible environment (leveraging SIP) 40+ products and management tools Integrated presence and policy Integrated user experience Comprehensive security Cisco and 3rd Party Clients Unified Communications Applications UnifiedOperations Mgr UnityMessaging Call Control Third Party Apps ConvergedNetwork Voice Mobile Connect System S/W Rich-media Conf. Tools Presence UnifiedCallManager Video Data Unified IP Contact Center Contact Center Messaging UnifiedMeetingPlace IP Phones Service andSupport UnifiedCommunicator Cisco Unified Communications Communications Foundation for a wide array of business applications and processes

12. 2005 Results Conferencing & Collaboration Solutions Addressing Multiple Usage Scenarios Ad-hoc interactions Key Capabilities: Presence, telephony integration Virtual meeting, classroom Key Capabilities: Simple access Meeting management “In-person” Experience Key Capabilities: High-definition video Capabilities – Richness of User Experience

13. Video Telephony & Unified Video AdvantageVideo is now Just a Phone Call! • Built on Unified CallManager • Familiar user experience • High quality video for effective non-verbal communication • Simple installation and flexible configuration

14. Cisco Unified Personal CommunicatorUnified Communications Desktop Client Powerful communication tools in a single, easy-to-use desktop application Presence & Policy Call Control Unified Messaging Web Conferencing Integrated Video Improve collaboration and speed processes with impromptu conferencing

15. Cisco Unified Videoconferencing High Performance, Flexible Solution for Multiparty video • Optimized user experience, regardless of endpoint • Desktop & room, multi-protocol, multi-vendor support • Auto-cascading – Scalable, resource efficiency Unified Video infrastructure Multiparty Video Telephony Traditional Videoconferencing (SD & HD) Multi-location for Cisco TelePresence (2007) Rich-media Conferencing

16. Cisco TelePresence

17. Cisco Unified MeetingPlaceRich-media Virtual Classroom Experience Simple and effective voice, video and Web conferencing • Deployed in-house for cost savings, integration and security • Highly scalable, deployment options • Simple set up and attend • Meeting presence and meeting management 2005 Results www.cisco.com/go/meetingplace As Natural and Effective as Face-to-Face

18. Interactivity, Learning Priorities Source: Wainhouse Research

19. Interactivity, Learning Priorities Source: Wainhouse Research

20. Cisco Unified MeetingPlace 5.4Simple, Flexible Setup and Attend Interfaces • Integrated voice, video and Web setup, notify & attend • Use preferred interface: • Outlook, Notes, IM (Jabber), Web, IP Phone UI, Touchtone Phone

21. Unified MeetingPlace Meeting Presence & Meeting Management • More Effective With Real-time Information & Controls • Meeting Presence • Who is in meeting, how attending • Who is speaking & sharing • Meeting management (moderators) • Mute/Un-mute others • Change ability to share • Personal controls (all users) • Dial out to self • Mute/unmute self • Status indicator (e.g. question)* Cisco Unified MeetingPlace * Unified MeetingPlace Express only today

22. Web, Voice, and Video Recording Meeting • Play back using only a browser • Fully synchronized with voice & Web • Voice-only recordings • Video recording via 3rd party appliance • High fidelity audio for better clarity Recording

23. Media Creation Media Management Media Delivery Program Manager Category Manager Digital Media Encoder 1000 Interface Manager Lineup Manager Account Manager Deployment Manager Digital Media Encoder 2000 Digital Media Manager Cisco Video Portal Cisco Digital Media System Components www.cisco.com/go/dms

24. Cisco Digital Media System—Across the Network Media Creation Media Management Media Delivery Cisco Digital Media Encoders Content Author Cisco VideoPortal Network Admin Cisco WAE 3rd Party Content Provider Cisco Digital MediaManager (DMM) Cisco VideoPortal Cisco Application Networking Services Desktop

25. Cisco Digital Media ManagerManagement & Publishing of Digital Media Features • Add, catalogue, and archive media • Preview content prior to publishing and manage approval workflow • Easily customize the Cisco Video Portal • Schedule instant and future deployments • Ships on standard Cisco appliance Compatible with Cisco Application Content and Networking Services and Wide Area Application Engines

26. Video at Cisco : News@Cisco site Program Highlights • 2 million+ streams per year • 500+ videos available • Business highlights, customer testimonials, etc. • Downloaded by: Press, analysts, partners, http://newsroom.cisco.com/video/dilbert.html Powered by the Cisco Digital Media System

27. Cisco Video Portal ReportsWeb-based Reporting System Measure Effectiveness with Real-Time Reporting Report Highlights • Trends • Visitors • Page views • Streams • Downloads • System info

29. Backup

30. Presentation Mode • For Webinars or standard classroom engagements • Up to 150 people in a class • Thumbnail view of “Slides” • Incorporates whiteboard snapshots • Use annotations to emphasize key points • Annotations preserved

31. Annotations And Whiteboard • Mark up shared applications, presentations, whiteboard • More effective communication through visual cues • Improve brainstorming, illustrate complex topics • Capture & reuse ad-hoc ideas and decisions Hi-Lite Square Hide Pointer Undo On Snapshot Del Pg Pen Text Ellipse Color Clear Save Show

32. Lawrence Berkeley LabsCustomer Success Challenge: • Facilitate collaboration among scientists in dispersed locations Solution: • Cisco Unified MeetingPlace voice, video and Web conferencing Benefits: • Scientists advance projects through more frequent and effective collaboration • Video enriches collaboration Users feel as though they’ve walked through another scientist’s workroom, whether it’s in Albuquerque or Tokyo” Clint Wadsworth, ESnet

33. Cisco Video Solutions • Live Broadcasts • On-Demand – Streaming • Virtual Meetings • Virtual Classroom • Digital Signage

34. Westnet • Westnet is an affinity group that grew out of the NSFnet regional network called Westnet. Westnet holds bi-annual meetings that include technical presentations from members and vendors. Westnet provides powereful political and technical contacts with universities that share common concerns. The current Westnet participants include University of Colorado - Boulder, University Colorado - Denver, Colorado State University, University of Wyoming, University of Utah, Utah State University, Colorado School of Mines, University of Arizona, Arizona State University, University of New Mexico, New Mexico State University, Idaho State University, Denver University, South Dakota School of Mines and Technology, New Mexico Technet, Boise State University, and the National Center for Atmospheric Research (NCAR)