Kellogg Wheat Overview

1. Kellogg Wheat Overview Lori Wilson March 11, 2014

2. Kellogg’s values wheat Many Kellogg products are wheat based • Cereals (Mini Wheat, All Bran, Raisin Bran, Smacks) • Pop Tarts • Eggo waffles • Keebler Cookies and Crackers • Nutri-Grain bars We buy more wheat than corn, rice, oats, and barley combined

3. Wheat Class Characteristics • Soft Red Winter (SRW) • Primarily used for cookies and crackers • Low protein and high yielding • Soft White Winter (SWW) • Primarily used for ready to eat cereals (RTEC) • Used by all major RTEC companies • Low protein, yields not as high as SRW • Higher susceptibility to yield issues such as sprout damage and mycotoxins • We often hear that the best SWW is equivalent to the lower yielding SRW

4. KNA Wheat Usage

5. Americas Wheat Volume

6. 25 Year History

7. Soft Red Winter

8. Kellogg’s Values SWW

9. Soft White Winter

10. Kellogg Wheat Technical Circle • Working to assure that where possible: • We have access to safe, affordable wheat • That everyone along the supply chain wins • That we are investing in wheat supply chain where we are seeing risks • That we are investing in unique opportunities for innovation in wheat • That we are minimizing the environmental impact of our products

11. Eastern SWW Focus of most of our research spend on wheat

12. Program Research Funding • Kellogg’s invested in Michigan Wheat by helping fund the SWW endowment ($500K) • As a member, we ensure that money is well spent on programs and equipment that support SWW testing and breeding in labs of Eric Olsen and Perry Ng at MSU • Additional Kellogg's funds are being spent • Value added varieties example waxy wheat • Wheat quality factors like better understanding of bran milling • Factors effecting cooking quality of SWW in cereals

13. Questions ?