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Stereotypes. Definition of Stereotype. Fixed form or convention Something lacking in originality or individuality. How we get information. Somatic What we personal experience through our senses. How we get information. Extrasomatic Sources of information external to your personal senses.
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Definition of Stereotype • Fixed form or convention • Something lacking in originality or individuality
How we get information • Somatic • What we personal experience through our senses
How we get information • Extrasomatic • Sources of information external to your personal senses
How we get information • Mechanical sources • Extend our senses • Microscopes and telescopes for sight • Amplifiers for sound
How we get information • Association • Depends on who we associate with • Also known as socialization • Leads to how we behave through a series of steps • Emotion • Belief • Attitude • Finally, behavior
How we get information • Vicariously • Through imagination • Through the media
What do we do with all that information? • Sort it into categories • The categories are stereotypes • Why categorize? • So we can think • It’s the way the human mind works
Pigeonholing • Put any and all information we gather about anything, regardless of source, into a box, the stereotype • Most stereotypes are very complex
Personal Experience Facts Fantasies STEREOTYPE Label Lies Media Something somebody told me in a bar
Stereotypes are shortcuts to thinking • Called a “heuristic” device • Identify superficial characteristics • See, hear, smell something • What you perceive triggers a stereotype box • Everything in the box comes out as a single, solid block of information, whether the information is true or not
Back to Stereotypes • What’s important is the contents of that box • Recap • Primary sources are what you put in personally • Secondary are from other sources • A rank is assigned to what’s in the box
Stereotypes are neither positive nor negative • Depends on if others’ stereotypes match your own • You perceive a stereotype as negative if it doesn’t match your own • Stereotypes that do match your own you consider to be facts
reality • People create their own • Varies from person to person
Why Are There Stereotypes in the media? Reflects the reality of the audience Economic factors
Occupations Police Officers – greatly overrepresented Lawyers & Courtroom Trials – real or fictional, it’s sensationalized… Farmers – where is media produced? College Students – One Bourbon, One Shot, and One Beer
TV and Stereotypes • Uses stereotypes the audience already holds • Don’t want to challenge beliefs: that might turn the audience away
TV and Stereotypes • 1950s • Leave It to Beaver, Father Knows Best stereotypes • Good vs. evil stereotypes
TV and Stereotypes • 1950s • Leave It to Beaver, Father Knows Best stereotypes • Late 1960s to today • Rise of anti-war and women’s and civil rights • Challenged old stereotypes and reinforced new ones
TV and Stereotypes • Introduction of cable • Hundreds of channels • Can find a channel that reflects whatever your stereotypes are
Movies and Stereotypes • Use the stereotypes held by the makers • Makes their beliefs part of their audience’s stereotypes • D.W. Griffith’s “Birth of a Nation” (1915)
Birth of a Nation - 1915 • D.W. Griffith’s epic about the Civil War • He was a racist, segregationist and supporter of the Confederacy • Extolled the Ku Klux Klan as heroes • Portrayed freed black slaves as rampaging animals and rapists of white women
Der Ewige Jude Wherever rats appear they bring ruin, by destroying mankind's goods and foodstuffs.
They are cunning, cowardly, and cruel, and are found mostly in large packs. Among the animals, they represent the rudiment of an insidious and underground destruction -
