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Decision Making

Decision Making. (Where do I start?). PESTLE and SWOT Analyses. PESTLE analysis is an audit of an organisation's environmental influences. This information can be used to guide strategic decision-making.

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Decision Making

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  1. Decision Making (Where do I start?)

  2. PESTLE and SWOT Analyses • PESTLE analysis is an audit of an organisation's environmental influences. This information can be used to guide strategic decision-making. • SWOT analysis involves stating the objective of the business or project and identifying the internal and external factors that are either supportive or unfavourable to achieving that objective.

  3. PESTLE • Political • Economical • Sociological • Technological • Legal • Environmental

  4. Advantages and Disadvantages

  5. SWOT • Strengths • Weaknesses • Opportunities • Threats

  6. Advantages and Disadvantages

  7. Conclusion • It is important for organisations to analyse the environment in which they operate, to help them make effective strategic decisions • Both models can be useful ways of getting opinions and contributions from a range of people • They can be used to understand the context in which change is occurring and the potential areas of focus.

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