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Stakeholder Cooperation. Why a stakeholder approach?. We live and work in a complex society: Different actors Different interests Different parties Different opinions … Effective and successful implementation of policies is needed → win-win situation. Stakeholder’s concept.
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Why a stakeholder approach? • We live and work in a complex society: • Different actors • Different interests • Different parties • Different opinions • … • Effective and successful implementation of policies is needed → win-win situation
Stakeholder’s concept A stakeholder approach is about creating tools and instruments to organise the communication between all parties involved Stakeholder Shareholder Involved in the service Owner
Actions when developing a stakeholder approach 1. Identify all stakeholders: who are the persons / bodies / authorities / networks / services / structures involved? Example related to the disability sector: • people in need, service users • staff • authorities at all levels • researchers • service providers • community, local actors (church, sports club, neighbourhood) • parents, family members
Actions when developing a stakeholder approach 2. Identify different roles and responsibilities during the different phases of policy development: • Advocacy • Service provision • Research • General interest • …
Social Service Providers SSP A A SSP A Authorities A Involvement Advocacy Groups AG AG Identify needs Orientation Decision taking Implementation Evaluation & feedback Policy development Actions when developing a stakeholder approach 3. Stakeholder roles & responsibilities during # phases
Actions when developing a stakeholder approach 4. Stakeholder management: bring into balance the different perspectives of the different stakeholders • map the expectations of the various stakeholders (aims & objectives) • select a dialogue technique (letters, telephone contact, hearing, structural contact, …) • organise feedback: do people agree with what you identified as needs and the dialogue method (a+b) ? • Implementation of outcomes (of the dialogue and feedback, b+c) Weight of the input, value of the opinion / advice / decision / co-decision of a stakeholder e. Develop indicators to measure in what way the outcomes were implemented (d)
High Key players Keep informed Interest Low Minimum efforts Keep satisfied Low Power Impact High Power Interest Matrix, Johnson & Scholes Positioning of stakeholders
Instruments for stakeholder cooperation • Sectorial agreements • Service level agreements (SLA) • Contracts and protocols • Integration in Quality Assurance Systems (QAS) • Integration in governance approach