MKT 100: End of semester debrief

1. MKT 100:End of semester debrief Wayne Smith, Ph.D. Department of Management CSU Northridge wayne.smith@csun.edu Updated: Fall, 2011

2. What is a Student-Professional? • Privileges preparation and readiness • Is persistently ahead within any given project • Sweats the details • Embraces theory, eschews ideology • Can hold opposing viewpoints and understand differing perspectives • Espouses values, eschews ego-status • Evades less, focuses more • Learns rapidly in teams • Takes (and gives) leadership role • Gives (and receives) constructive feedback • Can identify strengths of others, weaknesses in self

3. Progress and Development • “Matriculation” • “to enroll as a member of a body especially in a college or university” • “Accretion” • “the process of growth or enlargement by gradual buildup” • Source: Merriam-Webster Dictionary

4. Matriculation and Accretion More learning Integrate Subject Matter and Synthesize Processes Intrinsic Knowledge And Extrinsic Value Proposition Accretion Breadth of Foundational Skills Depth of Professional Skills Less learning Lower division Matriculation Upper division

5. Complementing “specialist” skills with “generalist” skills • It’s naïve to think that you’ll only (or mostly) work with individuals with same skills, knowledge, or abilities • You really learn a topic when you have to teach it to someone else • The honest truth is that nobody (including you) knows what you’ll be doing in the half-life of your career, much less near the end of it

6. Student Portfolio

7. Post-MKT 100 Portfolio • The “hard” stuff • Portfolio as a Professional • Beyond a Résumé • From learned capability to demonstrated ability • You tell the story of performance • The “soft” stuff • Portfolio as a Student • Beyond a Grade • Again, from learned capability to demonstrated ability • Again, you tell the story of performance

8. Key Differences between MKT 100 and other classes • From: Small Class (N ~ 40) To: Large-lecture Hall (N ~ 150) • You’ll need to stand out and distinguish yourself • Learn to ask for feedback--early and often • Leverage the Instructor Office Hours • From: Breadth of MKT 100 To: Depth of your Major • You’ll need to do everything in MKT 100 without being asked, including: • Excel at both quantitative tools and qualitative tools • Strong written communicator • Effective oral presenter • Strategic thinker • Ethical decision-maker • From: Face-to-Face To: (occasionally) Online • Requires extreme self-discipline and focus

9. December Delights;January Jubilee • Prepare for Spring semester success during late December and early January. • Design a Strategy • Obtain course syllabi, outline, books • Understand how success is defined in each course • Understand how to think about that course (remember paradigmatic v. pre-paradigmatic and pure v. applied?) • Understand what pre-requisite course material is needed • Execute your Strategy (E.g., going to Tournament of Roses parade?) • Bring noise-cancelling headphones • Re-read key prior material as needed • Read each first chapter for each new course

10. Extra-curricular activities matter…deeply • Join a University-wide organization or club aligned with your student interests. • Join the student organization for your major • AA, BAY, AMA, LBA, SFA, BLA, MISA, etc. • http://www.csun.edu/busecon/students.html • Take a leadership role if you can

11. Key Leadership Skills from “Good to Great”

12. Fall in love…(yes, this needs some explanation…)

13. (explain final gradesandassociated timelines)