1 / 21

Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists. Picnik Photo-editing Awesomeness. Why Picnik is a fan of fans. Launched in 2007 14+mm Uniques /Month 40+mm Visits/Month 1+mm Daily/Visits. What is a fan?. Love + Influence + Megaphone. Give ‘ em Something to Love.

lamar
Download Presentation

Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing via Fan Boys/Girls: Your Customers As Your Brand Evangelists

  2. PicnikPhoto-editing Awesomeness

  3. Why Picnik is a fan of fans • Launched in 2007 • 14+mm Uniques/Month • 40+mm Visits/Month • 1+mm Daily/Visits

  4. What is a fan? Love + Influence + Megaphone

  5. Give ‘em Something to Love • Brand • Product • Value/Price • Customer Service • PR/Advertising

  6. Brand • Apple • Disney • Mini Cooper • Picnik

  7. Product • iAnything • Boxee.tv • Virgin America • Picnik

  8. Value/Price • Costco • Hotwire • Trader Joe’s • WalMart • & Picnik

  9. Customer Service • Southwest Airlines • Nordstrom • Zappos/Amazon • Starbucks • Yes, Picnik *Peter Hartlaub -The Poop blog

  10. PR/Advertising • Southwest Airline • Pemco • Bacon Salt • TOMS

  11. Who is an influencer? : the power or capacity of causing an effect in indirect or intangible ways :sway : one that exerts influence ~Merriam-Webster

  12. Influence the Influencers • Identify • Cultivate • Grow

  13. Identify – Pay Attention • Tweeting? • Commenting? • Blogging? • Giving feedback? • Recommending? • Posting? • Traffic Sources?

  14. Cultivate – Make ‘em feel special • Create a fan program • Listen & let them know it • Make it personal • Thank/Acknowledge • Feed the Beast

  15. Featured Picniker - Katie

  16. Grow – Who could be a fan? • Identify Verticals • Tap into Conversations • Introduce & Insert in a helpful way • Stay involved in the conversation • Don’t be afraid to direct them elsewhere

  17. Curious Kiwi - Brenda

  18. Megaphone – Need to be heard • Ideal if have a big voice already • Provide an outlet • Make it easy to share • Provide the content • Make them a hero

  19. Love + Influence + Megaphone + Embrace - Control

  20. Thank - you

More Related