HR Forums May 2, 2008 The "Awakened" Leader: Creating Purpose and Passion at Work

1. HR ForumsMay 2, 2008The "Awakened" Leader: Creating Purpose and Passion at Work Rossella Derickson (408) 605-3021rossella@corporate-wisdom.com Krista Henley (831) 239-9192krista@corporate-wisdom.com www.CSRAction.com

2. Facilitators to Help You Take Action on Social Responsibility Rossella Derickson & Krista Henley, M.A., LMFT, principals of www.Corporate- Wisdom.com,have translated their business and organizational psychology experience into Wisdom in the Workplace, consulting, training and coaching modules that support healthy group and company dynamics. Their classes to build business and leadership skills have been taught to CEO's, executives, and entrepreneurs in High Tech, Biotech, Insurance, and many other industries including leading universities. Connecting CSR to individual, team and organizational purpose at work is a new and passionate focus area. They are the authors of Awakening Social Responsibility - A Call to Action. Book info: www.CSRAction.com. Rossella and Krista are the Directors of the South Bay Organizational Development Network, www.SBODN.com, a leading edge forum focused on making a difference in how organizations are run in Silicon Valley.

3. 40 Corporate Leaders and 40 Non-Profit Leaders PairedConnecting for Change 40 CEO's in Canada took the time to connect with 40 non profit leaders to determine what value that could derive from connecting for positive change. These CEO's raised their commitment to social responsibility in their organizations. Charles Holmes & Dalai Lama Center 2006 Vancouver Dialogues Other Centers Include – Santa Clara University’s Markula Center and Stanford Center on Ethics

4. From the Goldman Sachs report June 2007, the graph shows the number of investors, particularly pension funds, that are seeking to incorporate sustainability and ESG factors (environmental, social, governance) into the portfolio construction. In 1 year, the assets grew from $2 to 8 billion ------------------------------------- FTSE4Good indices Social stock exchange to launch in 2009 Shareholder Value of CSR

5. Awakening to Global CitizenshipDinesh Chandra www.GlobalCitizenship.com Global Citizens are those who understand connectedness, have open minds, celebrate diversity and care for the whole. The notion of global citizenship expands our scope of concern from a singular focus to: • Community • Environment • Global well-being  This broader awareness allows us to see global connectedness. HP, Cisco, Interface, Intel, Tom's of Maine, Microsoft

6. Taking Action Recycle Give Reuse Educate Volunteer CO2 Assess the Opportunities Assess the Following Categories in Your Company: • Employee involvement • Environmental resources utilization • Customer and supplier interactions • Community involvement • Shareholder responsibility Corp. Team Individual Department

7. 1. Recycle Reduce Waste Recycling initiatives Reuse initiatives 2. Give Corporate Giving Employees Giving Employee Micro Loans 3. Educate Provide Products or Services for Schools Develop Specific School Based Programs Donate Time or Resources to Schools Locally or Globally 4. Uphold Human Rights Assess Diversity Practices Worldwide Develop Ethical Codes of Conduct Similar to the Gap Equality in Workforce Standards 5. Volunteer Teams in the Communities - Teambuilding through Volunteering/Projects - Calendar of Opportunities to Volunteer - Volunteer Project Management - Timeline, Team, Milestones, Rewards 6. Innovate  Innovation ThinkTank - Cleaner / Greener / Better Products and/or Services - Eco Processes - Clean and Green Process Improvement - Describe/Develop a Baseline Record of Site Process Improvement in: - Impacting CO2 emissions - Higher energy efficiency  - Eco products - Improving or Creating Products with: - Lower CO2 emissions - Higher energy efficiency Corporate CSR Initiatives

8. At GAPwe deploy our team of more than 90 full-time employees who are dedicated to improving conditions in the factories. Strategically Aligned Corporate CSR Focus Youth - Adobe Adobe Youth Voices (AYV) aims to empower youth in underserved communities around the globe with real-world experiences and 21st-century tools to communicate their ideas, exhibit their potential, and take action in their communities. Ethical Sourcing - Suppliers Sleuthing for Human Rights Educate - Intel Education is at the heart of Intel’s engagement with communities around the world. And, education is an investment in the future. To continue to be the largest semiconductor manufacturer and a leader in innovation, a highly skilled workforce is required. Dan Henkle Sr. VP Social Responsibility The GAP

9. CO2 Corporations Committed to CSR and the UN Global Compact Cisco Symantec Sun Micro Bank of America Shell Oil CalTrans Business, trade and investment are essential pillars for prosperity and peace. But business is too often linked with serious dilemmas. The United Nations Global Compact is a framework for businesses committed to aligning operations and strategies with ten universally accepted principles in the areas of human rights, labour, the environment and anti-corruption .

10. Give / Philanthropy 2.0 Incorporate CSR from the Beginning - Google, EF Clients, EBay/Paypal Essi Boevi is married and the mother of 2 children, She installed her stall close to the bus station. 15% of the profits from our book, Awakening Social Responsibility, will be loaned and re-loaned to Kiva.

11. www.VolunteerMatch.org Their data base pairs volunteers and non-profits. Volunteers learn new skills and move their careers forward. Matching Volunteers With Non Profits www.WiserEarth.orgis a community directory and networking forum that maps and connects non-governmental organizations and individuals addressing the central issues of our day: climate change, poverty, the environment, peace, water, hunger, social justice, conservation, human rights and more. www.onebrick.org

12. Sustainable Innovation Product or Service Innovation Christine Arena, author of The High Purpose Company

13. Innovation Questions / Discussion Socially Responsible Innovation • How can your company move toward a future that includes socially responsible innovation? How can your company invest in the future without abandoning the past? • What emerging, socially responsible technologies can your company leverage to create long-term competitive advantage? • Where can your company develop blended value innovation - new products or services that both increase revenue and "do good?"

14. Advocating CSR with the Senior Team What CSR initiative might you choose to champion? What resistance might you need to overcome? • Recycle • Give • Educate • Uphold Human Rights • Volunteer • Innovate Inside of each of us there is the desire to make a difference, and sometimes we don’t know where to start. Our intention today was to awaken "your call" to purpose and passion at work.