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Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris

Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma. Análisis de caso: La importancia del marketing y el branding de los contenidos con valor de servicio publico en la era digital. Marketing Public Service Media:. What’s NEXT?.

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Next#1 El repte de la triple pantalla Continguts, tecnologia i nous usuaris

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  1. Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

  2. Análisis de caso:La importancia del marketing y el branding de los contenidos con valor de servicio publico en la era digital

  3. Marketing PublicService Media: What’s NEXT? Lesli Rotenberg SVP Brand Management & Promotion PBS

  4. Old Broadcast Model

  5. New Reality

  6. New Reality “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch, July 2006

  7. Power to the People ACCESSIBILITYAnyone can access any content on any device EXPRESSION Anyone can create and distribute content ENGAGEMENTAnyone can use media to contribute, influence and share content

  8. Focus on the Brand

  9. “Brands are the express checkout for people living their lives atever-increasing speeds.” — Brandweek

  10. Know more. Do more. Be more.

  11. Brand Promise Checklist  • Does it differentiate you from the competition? • Does it identify the consumer benefit? • Does it align with your audience’s values? • Does it work for all your content? • Is it aspirational?    

  12. Brand Lens Educational Trust Quality Public Local Independent Non- Commercial

  13. Brand Lens Educational Trust Quality Public Local Independent Non- Commercial

  14. ACCESSIBILITY EXPRESSION ENGAGEMENT

  15. Accessibility

  16. KQED Digital Channels

  17. “What PBS is doing allows you to connect with other viewers in a way that, just a few years ago, wasn’t even possible… And so far they’re doing it the right way: bravely, uncensored, open.” — John Watson, flagrantdisregard.com

  18. Marketing is ContentContent is Marketing We are Content Marketers

  19. Expression

  20. Engagement

  21. “The power of this new breed of citizen marketers is only going to grow, especially in the entertainment arena.” — Ed Martin, Programming and Entertainment Editor,Jack Myers Report publications

  22. Personal Connection

  23. Engage

  24. Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

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