1 / 16

Insurance Marketing Strategic Challenges

Insurance Marketing Strategic Challenges. Hilmy Cader, CEO, MTI Consulting hilmy@mtiworldwide.com www.mtiworldwide.com. Insurance Marketing Strategic Challenges. An outside-in perspective. Strategic Framework. Re-Insurance. Insurance Company . Channels. Consumer . Strategic Framework.

lamya
Download Presentation

Insurance Marketing Strategic Challenges

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Insurance Marketing Strategic Challenges Hilmy Cader, CEO, MTI Consulting hilmy@mtiworldwide.com www.mtiworldwide.com

  2. Insurance Marketing Strategic Challenges An outside-in perspective

  3. Strategic Framework Re-Insurance Insurance Company Channels Consumer

  4. Strategic Framework Re-Insurance Insurance Company Channels Consumer

  5. Strategic Framework Re-Insurance Insurance Company Key Challenge? Channels Consumer

  6. Key Challenges • Low Penetration of Non-Mandatory Classes of Insurance Why?

  7. Reasons for Low Penetration of Non-Mandatory Insurance • The Consumer Perspective • “I do not see the need for it”

  8. Reasons for Low Penetration of Non-Mandatory Insurance • The Consumer Perspective • “I don’t have the money to pay for insurance”

  9. Reasons for Low Penetration of Non-Mandatory Insurance • The Consumer Perspective • “Insurance is not Islamic”

  10. Responding to the Challenges • Marketing Strategies – for consideration

  11. Value Proposition • Need for basic research / insights – based Product Development • Importance of Pricing for Strategic Sampling

  12. Marketing Communication(A&P) • Need for Marketing Education – engaging consumers

  13. Retailing & Sales • Front-end Visibility – ability for consumers to interact with • Using existing / established channels

  14. Organizational • De-Techincalizing • Building Marketing & Sales: • Competencies • Culture

  15. Thank You!

  16. www.mtiworldwide.com Profitable Business Strategies

More Related