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Social Media

Social Media. Is it really necessary?. What is social media?. Types of modern social media. Chat services for corporate use Instant messaging – MSN, AOL, Gchat Social networks Dating sites Forums Classmates.com Facebook Blogs/ Microblogs Twitter Wordpress.

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Social Media

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  1. Social Media Is it really necessary?

  2. What is social media?

  3. Types of modern social media • Chat services for corporate use • Instant messaging – MSN, AOL, Gchat • Social networks • Dating sites • Forums • Classmates.com • Facebook • Blogs/Microblogs • Twitter • Wordpress

  4. How social networking can be positive • An efficient (and cost-effective) way to tell your story • Explain what your organization does • People want to be a part of something good • Collaboration, education, encouragement • Build and maintain relationships

  5. How social networking can be negative • Uncontrolled and permanent over-exposure • Identity Theft • Malware, Crimeware, Trojan viruses • Complexity • Exposure to criminals – robmenow.com

  6. Robmenow.com - Geotagging

  7. Success Stories • Coke on Facebook • 3.3 million fans, the 2nd most popular page • Managed by fans – not by Coca Cola • Kogi Korean BBQ on Twitter • Before: 4 employees, sold 30 lbs of meat/day • After: 60 employees, sells 1,000 lbs of meat/day • Dell on Twitter • Surpassed $3 million in sales • @DellOutlet –refurbished computers

  8. 8 reasons for you (or your business) to utilize social media • Branding • Lead generation • Targeting demographics • Market research • Events/promotions • SEO • Customer service • Recommendations

  9. Thank you! Questions?? Maria Norberg President Rotaract of La Crosse 308 Main Street La Crosse, WI 54601 www.rotaractoflacrosse.org

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