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DHL INTERNATIONAL. artcamp Taxco México. Stock Room and Fulfillment Facility at end of Production Process in Mexico. Fast delivery. Artisan-Owned Direct Distribution Model. FAIR TRADE. Custom Brokers. Third World Producers connect with First World markets.
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DHL INTERNATIONAL artcamp Taxco México Stock Room and Fulfillment Facility at end of Production Process in Mexico Fast delivery Artisan-Owned Direct Distribution Model FAIR TRADE Custom Brokers Third World Producers connect with First World markets Business Women's Network Summit and the Trade Fair Exhibition in Washington DC AODDM Cutting out the Middleman International Recognition Artisans Cooperative Grant Funding for Artcamp OVERNIGHT DELIVERY Efficiency Buena Publicidad VALUE Package Tracking Pilot Project New Market for DHL SERVICE DHL International MEXICO-U.S.A.-CANADA-EUROPE Small Producers connect Direct Import/Export Capability Adolfo Prieto Hospital Project Artcamp’s Projects Importer of Record
IN THIS Slide Show First we are going to review the 2002 Taxco Hospital Project which DHL made possible TAXCO MÉXICO WE INVITE DHL INTERNATIONAL TO BE THE SPONSORS OF ARTCAMP, A RURAL WOMENS ARTISANS COOPERATIVE FROM TAXCO MEXICO IN THE PRESENTATION AND PROMOTION OF ARTCAMPS’S ARTISAN-OWNED DIRECT DISTRIBUTION MODEL Business Women's Network Summit and the Trade Fair Exhibition in Washington D.C. October 15-17 2003 Then we tell you about Artcamp, our rural womens artisans cooperative in Mexico. Then, we go over the Artisan-Owned Direct Distribution Model Finally: Artcamp’s proposal to DHL
DHL INTERNATIONAL DHL International responded to Artcamp’s request for a donation of the flight of an eye surgery center from Ohio to Taxco Mexico The next two pages that you see in this Slide Show are the index to Artcamp’s Hospital Project, in collaboration with DHL, in 2002.
TAXCO HOSPITAL PROJECT Hospital Adolfo Prieto, Taxco, Guerrero
Ceremony to Officially Recognize the Donation of Medical Equipment to Taxco
Hospital Adolfo Prieto 4 Who are the Artesanas Campesinas? 5 What is Artcamp’s Mission and Vision? 6 Greetings from the Doctors and Nurses 7 How We Got the Idea 8 Delivery of Opthalmic Equipment to Taxco 9 Opthalmic Equipment and Eye Care Center 10 Hospital Adolfo Prieto, a poor Public Hospital. 11 Official Ceremony to Recognize Donation 12 Equip the Local Public Hospital 13 Donation Courtesy of RH Burton Company 14 Taxco Hospital Project 15 Medical equipment Manufacturers in the USA 16 Guerrero State Secretary of Health 17 Seeking Founders of an Organized Effort 18 Visit Us in Taxco 19 Taxco Guerrero Great Success Stories 20We Can Accomplish a Lot
Hospital Adolfo Prieto • 21 Present Project Is Based on a Successful Model • 22 Acquire Medical Equipment at Auction or On Sale • 23 Transparency of Operations • 24 Rotarian International • 25 DHL International • 26 International Donation Solicitation Marketing • 27 Solicit Donations from Around the World • 28 Telemarketing’s Twofold function • 29 Public Health Service in Guerrero • 30 Taxco Hospital Projecy • 31 Thunderbird Thank You
GREETINGS FROM THE DOCTORS AND NURSES OF TAXCO DEL ALARCON GUERRERO MEXICO We are the nurses and doctors in the public hospital that serves a big area of rural northern Guerrero one of the poorest states in México. We are grateful to the company DHL International For donating the flight of much needed equipment and to RH Burton Company of Columbus Ohio USA We will put it to use to serve the people of our city and rural areas of northern Guerrero. Thank you. We do gratefully acknowledge help we receive from our friends.
Who are artesanas campesinas? Artesanas Campesinas (Artcamp) is a local enterprise with a social mission. Artcamp is a rural women artisans cooperative from the Municipality of Taxco, Guerrero, Mexico (southwest of Mexico City), specializing in traditional handcrafted jewelry production. In 2000 Artcamp solicited the donation of an eye surgery center from a manufacturer of medical equipment in Columbus Ohio in the United States. And Artcamp solicited DHL International to deliver the 1000 pound shipment to Taxco at no charge for the Hospital Our Hospital project turned out to be a great success! Adolfo Prieto Hospital Project 2 http://www.bizpresenter.com http://www.lumika.org/mexico.htm
What is artcamp’s mission & vision? Artcamp’s mission is to connect the rich handcrafts tradition of our community with the present day markets of the world. In doing so, we aim to provide a sustainable flow of income into a region that sees many of the men leaving town to find work. Artcamp’s visionis to be a model for other low cost native craft enterprises both in Mexico and abroad. Our goal is to share our knowledge in inventory and distribution management, technical infrastructure, and marketing with other artisans so that too can become more creative, efficient, and productive, and successful.
aodd aodd The Artisan-Owned Direct Distribution Model The Artisan-Owned Direct Distribution Model 8 8
aodd description Goal: To generate a successful model of functional artisan-owned distribution. Looks Like: Shelves, Tables, Inventory, Shipping Materials, Computer, Data Base, Website Product Catalog, CDROM Product Catalog, Offset Print Catalogs *System calls for 20 – 30 packages to be shipped at the same time in order to optimize the ship/import cost. A weekly shipment 25 packages X $200usd = $5000weekly sales = $300,000usd/yearly sales For average under one kilo packages, cost would be about $7usd + $4usd Add $1one usdollar for the handling where the master import is broken into individual shipments $12usd is the estimated through-Customs delivered price, factory-to-door. Retailer places order from an Artcamp Catalog via FAX or email. The incoming order is checked against existing inventory of finished and semi-finished pieces Parts of the order that are not available in stock, are set into the appropriate production sequence ;at this time a determination is made of whether and how many extra pieces to make for stock.Just so, the production capacity of the shop is integrated into the stock inventory position. Orders come in and are fulfilled from the shelves and/or the orders are set into production; A modern data base is applied to the over-all operation. The Artisan-Owned Direct Distribution Model 9
aodd model Old Model 1 2 3 4 5 Artisan sells product to the distributor Local distributor sells the item to an international distributor International distributorsells the product to the shop Shop sells the item to the final consumer Consumer buys the product New Model New World Women Retailers, Dealers FUNDRAISERS E-Clients Artisan Final Customer The Artisan-Owned Direct Distribution Model 11
inventory, institutional development & training Software Database: Developing an accounting and inventory tracking system in-house carries a high cost. It is difficult and time consuming to develop and could delay the establishment of the AODD. Also, maintenance will need to be done on the system throughout its lifetime in order to trouble shoot programming errors as well as maintain the integrity of the system. Peachtree Accounting Software, an off the shelf product, can be purchased for only $200. Its setup is quick and easy and tutorials are offered as well. This will ensure that the AODD is established in a quick timeframe. Through the use of Peachtree, Artcamp will be able to track their current inventory levels as well as past sales information by customer. Peachtree will aid them in establishing best seller and seasonal items. With this information they will be able to establish restocking points by item and plan in advance to build inventory levels for seasonal items. They will be able to better manage their inventory so that best seller items are on hand when ordered by customers. This software will also enable Artcamp to track inventory work in process levels so that the delivery date of any backorders can be estimated. The Artisan-Owned Direct Distribution Model 12
inventory, institutional development & training Basic materials and components Basic materials and components used by Artcamp are Pewter, Silver, Stone, Shell, Bark, Paint, Coconut. The average cost for each item is .40 USD, representing approximately 20% of the cost to produce each piece. (50% Direct Labor, 30% Overhead). Thus it will be easy to maintain the needed level of raw materials to generate finished goods. The initial $10,000 will be used to obtain the needed level of raw material to build up inventory levels to meet demand. It is expected that Artcamp will want to maintain 500 kilos of Pewter, 15 kilos of Silver, a stock of Stone, Shell, and other basic materials. New lines and best sellers Under the AODD plan Artcamp is expanding their end customers from Tourist Trading Posts into the Retailers throughout the United States. Upon receiving the influx of capital, Artcamp will build up inventory levels in these lines to have ready to quickly deliver to distributors, retailers, and customers. The Artisan-Owned Direct Distribution Model 13
Tecalpulco, Municipio de Taxco Guerrero Mexico is where the abalone shell jewelry, world famous in the 1980s was created and produced.
Producer Group Taxco Tecalpulco R E S O U R C E A L L O C A T I O N Mexico GUERRERO GUERRERO Handcrafted fashion and .925 Sterling Silver Jewelry Cottage Industry Production Center 180,645 The Artisan-Owned Direct Distribution Model 1.430 metros 20 Guerrero Mayor’s Office 2002
PROPOSAL to DHL Our rural womans artisans cooperative invites DHL International to be Artcamp’s sponsor at the Business Women's Network Summit and the Trade Fair Exhibition in Washington DC October 15-17, 2003
ARTCAMP INVITED TO INTERNATIONAL EVENT • My name is Margaret Galabe-Global Chair Washington DC based Business • Women's Network • Business Women's Network is pleased to invite and award your organization a • grant of $1,250 to co-pay for your expenses to attend Business Women's • Network WOMENLEADERSHIP SUMMIT AND EXHIBITION. • OCTOBER 14TH-15TH 2003 .HILTON HOTEL. • This grant award is made possible through a World Bank grant award to • Business Women's Network. • Attached is your letter of invitation. • www.bwni.com to read more about Business Women's Network • www.worldwomentradefair.com to read more about the trade fair and exhibition. • Please let me know by September 1st if you will be able to attend and use • the grant.This way we can accommodate those on the waiting list. • We look forward to your joining us for this memorable event. • Sincerely, • Margaret Galabe-Global Chair.Business Women's Network.
Business Women's Network SUMMIT and GALA OCTOBER 14TH-15TH Washington D.C. • Thank you so much for your response - • Business Women's Network is delighted to have Areli and Luz participate in • both the Summit & Gala and Exhibition. • The Global day October 14th panel is full. Areli and Luz can make a • presentation on October 16th or 17th.the days of the Trade Fair for crafts • producers from various parts of the world which will find your AODD very • useful. I am very interested in promoting this model in developing • countries. I am a Marketing Trainer and Business Developer and work with • networks of women organizations in Africa and Asia. One of the groups I • work with in Africa ships directly to retailers in Spain and Belgium and • the ROI has been tremendous. • You can go online www.worldwomentradefair.com and register Areli and Luz • online. The registration fees -$395 PER DELEGATE Includes participation • in:- • ALL SUMMIT SESSIONS AND GALA. OCTOBER 14TH-15TH. • EXHIBITION DURING SUMMIT AND GALA. OCTOBER 14TH-15TH • EXHIBITION AND TRADE FAIR. OCTOBER 16TH-17TH. • USA MARKET ORIENTATION PROGRAM. • The World Bank grant does not pay reimburse for registration fees. • I am waiving one registration fees to participate in the Exhibition & Trade • Fair and USA Market Orientation program. • Registration participation fees for both Areli and Luz-$590 instead of the • normal $790. • You can pay the registration fees by Bank wire transfer, credit card and we • do accept Western Union payments also. • After the Summit, the Business Women's Network will reimburse the travel • expenses of both Areli and Luz up to the maximum of $1,250 per • organization. They will present receipts and be reimbursed for the • allowable maximum of $1,250. If air fare for both costs $600 hotel,$600 , • food $50, =$1,250. They will be reimbursed for those expenses. • Please do not hesitate to contact me if you need further information. • We look forward to Areli and Luz joining us for this memorable event. • Thank you • Sincerely, • Margaret Galabe-Global Chair Businesss Women's Network • Organizing Team-World Women Trade Fair. • Tel.+1-661-259-0303. • E-mail. mgalabe@hotmail.com
Business Women's Network SUMMIT and GALA OCTOBER 14TH-15TH Washington D.C. • From: Juin <PanoramaCity@compuserve.com> Subject: Thank you again for the invitation to attend the Washington DC event. Sender: Juin <PanoramaCity@compuserve.com> To: Artcamp SC de RL <artcamp@Prodigy.net.mx> Dear Hilaria, • Next week I am sending sponsorship information to sponsors . Your • presentation on the Artisan owned distribution model will benefit most of • Women Craft producers. I very much want to be a part of this network to • promote the model. The President of African Federation of Women • Entrepreneurs with chapters in 45 African countries will be attending the • event.She is a venue disseminate information on the Artisan owned • distribution model. • I will be delighted to seek extra funds to meet your additional expenses • not covered by the World Bank Grant. Keep sourcing for additional sponsors. • Please do not hesitate to contact me any time with suggestions/addtional • information • Cheers • Margaret Galabe
Conference Director suggests we contact DHL for sponsorship. • Date: Mon, 08 Sep 2003 21:09:43 -0400 From: Juin <PanoramaCity@compuserve.com> Subject: Re: Hotel Room Reservation Sender: Juin <PanoramaCity@compuserve.com> To: Artcamp SC de RL <artcamp@Prodigy.net.mx> Dear Hilaria, • Thanks for your e-mail. • 1. Yes-Rola Taleb can attend the events of October 16th-17th free of charge • 2. Have you tried to approach DHL, FEDEX, UPS for sponsorship-Their • corporations stand to benefit more when artisans around the world adopt the • model and shipping activities increase. • 3.October 14th-15th.Women's Leadeship Summit and Gala-Artisans • participating from around the world will have the opportunity to exhibit • their products to a wider audience. www.bwni.com for sessions and speaker • lineups. • The (2) days event will take place at the Hilton Hotel • October 16th-17th. • Exhibition and Trade Fair open to the public and fair trade importers and • buyers.Washington Plaza Hotel. • Planels and workshops scheduled -Technology and Trade-If Artcamp attends, • you can present on your artisan distribution model, The president of • Bangladesh Women Chamber of Commerce will present/speak of Gender/ICT • policies. Another lady from Iceland will present and talk about her • information/e-commerce network promoting women inventors in the Nordic and • Baltic Regions. • We will have the USA Orientation conducted by the crafts center in • Washington DC-Introduce delegates/artisan in the use of technology and • their AEN Program connecting artisans to resources. • Small groups tours of crafts retail outlets and museum stores, and meetings • with importers and buyers . • In the next few days, I should have the program for October 16th and 17th. • Contact me if you need further information. • Thanks • Margaret Galabe • Global Chair-Business Women's Network. • Organizing Team World Women Trade Fair
T H U N D E R B I R D DIGITAL DIVIDE “I begin with two words that all men have uttered since the dawn of humanity: thank you. The word gratitude has equivalents in every language and in each tongue the range of meanings is abundant.” (Octavio Paz – Nobel Lecture Nobel Lecture, December 8, 1990) This presentation was made following the Digital Partners Social Enterprise Laboratory (SEL). Along with the entrepreneurs, a student team from Thunderbird, The American Graduate School of International Management and a group of business industry advisors contributed to its development. Work on the presentation spans from December 2000 to Mayo 2003. Without the assistance of Thunderbird, this work would not have been realized: thank you.