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Business Showcase

Business Showcase. Overview. Why host a Business Showcase Why attend a Business Showcase Structure of a Business Showcase Questions to answer in a Business Showcase Schedule for the Business Showcases Preparing for a Business Showcase Making Your Showcase a Success.

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Business Showcase

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  1. Business Showcase

  2. Overview • Why host a Business Showcase • Why attend a Business Showcase • Structure of a Business Showcase • Questions to answer in a Business Showcase • Schedule for the Business Showcases • Preparing for a Business Showcase • Making Your Showcase a Success

  3. Why Host A Business Showcase? • Best prospects are those referred to your business • Referrals come most to businesses that actively enable referral partners • Business Showcase is most efficient way to enable a large number of referral partners

  4. Why Attend A Business Showcase? • Repeat customers/prospects are easier to sell than those who you haven’t built a relationship with • Best way to get a “not now” prospect to come back is refer them to someone who will take care of them • Business Showcase is the best way to really understand another Chamber member well enough to add them to your referral network

  5. Structure of a Business Showcase • Notes: • Start time will vary depending on specifics of Tour/Presentation • Structured Networking Activity will vary • Door prize (value $100+?) given at end to encourage full attendance • Alcohol is optional, refreshments are optional • Hosts will be given help with program (Presentation & Networking)

  6. Questions To Answer In A Business Showcase • What are the needs/wants your business addresses? • How do referral partners recognize the needs/wants (buying signals)? • What products/services address those needs/ wants? • What sets you apart from most of your competitors? • What is the one thing that makes you unique? • What can you show/tell me that will make me excited about your business?

  7. Preparing For A Business Showcase • Notes: • Structured Networking Activity decided on by 2 wk before • This is minimum set of milestones – more can be added • Feedback given at each step to ensure value for sponsor

  8. Making Your Showcase A Success • Plan early • Get help • Invite everyone you know • Other chambers • Networking groups • Clients • Subcontractors • Vendors • Joint Venture Partners • Referral Network

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