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Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010

Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010. Statement of Strategy 2010-2012. Issues of Concern (%). Tourism Barometer Survey – September 2010. Total Passenger Movements (000s) (including both overseas visitors and Irish residents travelling abroad).

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Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010

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  1. Port of Cork - Cruise Seminar A Tourism Perspective 26 October 2010

  2. Statement of Strategy 2010-2012

  3. Issues of Concern (%) Tourism Barometer Survey – September 2010

  4. Total Passenger Movements (000s)(including both overseas visitors and Irish residents travelling abroad) DAA, Regional Airports and Sea Carriers

  5. September Barometer – Industry Sentiment

  6. Preliminary Estimates Overseas Travel to IrelandJanuary – August 2010 vs 2009 (% change) Britain -18% M. Europe -21% N. America -7% Other Areas n.c. TOTAL -17%

  7. Short Term Projections – Two Scenarios

  8. Overseas Outlook UK • 2011’s growth projections revised down to 1.7% • The government’s Emergency Budget will take £120bn (€138bn) out of the economy by 2015, including a two-year pay freeze for public workers and up to 25% cuts in Departmental expenditure. VAT will also rise. US • The US recovery has continued, driven by a temporary stimulus from fiscal policy and accommodating monetary policy but is running out of steam • Growth projection is 2.3%, but there are some indications of a slackening in the pace of growth. Euro Area • GDP in the euro zone is expected to increase by 1.5% next year, but the pace of recovery across the euro zone is still slow and uneven • With the euro weakening against other currencies, it gives Europeans a greater incentive to travel and holiday within the single currency zone.

  9. Supporting Distinctive Destinations Access & Infrastructure Sense of Place Civil Society Local Government Public Art Public Realm Product Investment Insight & Innovation Enterprise Supports Food & Accommodation Litter Customer Service Quality & Standards Culture DISTINCTIVE DESTINATION Traffic Management Web e-business Social Media Marketing Business Advice Sports GAA Public Order Festivals & Events Landscapes & Streetscapes (Business) Chamber of Commerce Water & Air Quality

  10. Working The Performance Grid % Take-UP H L H L Consumer Satisfaction

  11. Market Research • 720 Disembarking Passengers & Crew (78%) + (22%) • “Wanted to see Ireland” – 46% primary and 67% secondary • Overall aspects of time disembarked – 48% VS and 38% QS • Value for money – 18% VG and 35% QG • Any Irish Ancestors? – 70% No.

  12. Cruise Product Possibly the best Fam Trip Ireland Inc can get !

  13. An Intersecting Agenda 08.00 to 20.00 Things to do Things to see 20.00 to 08.00 Accommodation & Food

  14. Stem & Leaf Diagram for Cork Harbour (Based on “Maritime” Stem) Naval Military Diaspora Ecology/Geology Food Trade/The Merchant Princes Cruise Product

  15. Capital Investment 2011-2016 €170m

  16. Thank You

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