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Components of Persuasion - Audience Differences, Forewarning, and Resistance

This chapter explores the influence of individual differences in persuadability, the impact of forewarning on resistance to persuasion, and the role of major events in imprinting attitudes. It also discusses the Jonestown mass suicide as an example of cult persuasion and examines effective strategies for resisting persuasion. Additionally, it covers the application of persuasion techniques in commercials targeted at children and the training utilized for this purpose.

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Components of Persuasion - Audience Differences, Forewarning, and Resistance

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  1. Ch 7: Persuasion Pt 2: Feb. 19, 2014

  2. Components of Persuasion (cont.) • 3) The Audience • Individual differences in persuadability? • Forewarning & resistance to persuasion –

  3. Lifecycle or Generational explanation for attitude change? • More support for which approach? • Influence of teens/early adulthood years • Imprinting effect of major events

  4. Cults & Persuasion • Jonestown mass suicide as example • Details? • Leader – Jim Jones • Context/Situation • What influence tactics were used? • Source • Message • Audience

  5. Resisting Persuasion • How to best resist? • Challenge beliefs – • Counterarguments – • What is the Inoculation Hypothesis? • Application: Commercials & kids • What kind of training was used? Effect?

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