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e Replete.com

e Replete.com. Marketing Plan Outline Paul Murphy. Executive Summary. Overall Strategy e Replete.com is a concierge-like cloud-based company serving lawyers working as solo practitioners or in small firms. . Executive Summary. Overall Strategy (continued)

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e Replete.com

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  1. eReplete.com Marketing Plan Outline Paul Murphy

  2. Executive Summary • Overall Strategy eReplete.comis a concierge-like cloud-based company serving lawyers working as solo practitioners or in small firms.

  3. Executive Summary • Overall Strategy (continued) They may operate either completely from a virtual law office (VLO) platform, a mix of virtual and traditional practice, or totally traditional.

  4. Executive Summary • Overall Strategy (continued) The company is able to perform almost any paralegal and administrative tasks the clients need, freeing up their time to develop their practice and broaden their client base.

  5. Executive Summary • Overall Strategy (continued) Lawyers will welcome our service as it provides savings to the client and increased profit for the lawyer.

  6. Executive Summary • Services Services include quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services provided through eReplete.com by a network of non-lawyer legal professionals (NLLP) and virtual assistants (VA).

  7. Executive Summary • The Company eReplete.com will be a home-based business with Paul Murphy as the sole proprietor. After it is self-sufficient, or after Debbie Murphy receives her CPA, eReplete.com will convert to a partnership and register as an LLP.

  8. Executive Summary • The Company (continued) eReplete.com will then expand its services to include accounting, financial management, and tax services to lawyers.

  9. Executive Summary • The Company (continued) Lawyers will contact eReplete.com through the company's website with a task request.

  10. Executive Summary • The Company (continued) eReplete.comwill immediately clarify, if necessary, the specific parameters of the task, including jurisdictional particulars and the required turn-around time.

  11. Executive Summary • The Company (continued) An agreement will be provided the lawyer that spells out the task and all particulars including the cost

  12. Executive Summary • The Company (continued) Upon receiving approval of the agreement, eReplete.com will issue a RFP to its network of NLLPs and Vas.

  13. Executive Summary • The Company (continued) eReplete.comwill approve the best proposal and issue a contract to the NLLP or VA awarded the job.

  14. Executive Summary • Brand Statement and Key Message “To contribute to your success – Our business lets you get on with yours.”

  15. Executive Summary • Brand Statement and Key Message (continued) This statement appears on the website and will appear with any advertising.

  16. Executive Summary • Brand Statement and Key Message (continued) It means to convey that eReplete.com is the lawyer’s one stop shopping source for quick, efficient, and reliable legal document production, legal and scholastic research, and administrative services.

  17. Results of External and Internal Research The only research done so far was accomplished by discussing the idea of eReplete.com with legal professionals for their feedback.

  18. Results of External and Internal Research (continued) The results have been positive. As part of my course study at DU, I initiated a directed research focused on this project and under the mentorship of an online business owner and attorney in Chicago.

  19. Executive Summary • Results of External and Internal Research(continued) Surveys using tools like SurveyMonkey to elicit responses from lawyers and NLLP are an option. Also, initiating a group on LinkedIn to discuss this idea with NLLPs, as well as eliciting responses from VAs on VirtualAssistantForums.com.

  20. Description of the Target Market eReplete.com will target two ends of the legal community. Lawyers are at one end and NLLPs and VAs are at the other.

  21. Description of the Target Market (continued) The lawyers need not have a virtual presence, except with eReplete.com.

  22. Description of the Target Market (continued) But attention will be placed on seeking the business of virtual law offices or those firms with some virtual presence as well as a traditional platform.

  23. Description of the Target Market (continued) The NLLPs and VAs will interact with eReplete.com via the internet and secure portals, if necessary.

  24. Strategies and Tactics • Public Relations Social media, the website and the blog are used to shape and maintain the image of eReplete.com.

  25. Strategies and Tactics • Public Relations (continued) When appropriate and available, articles will be submitted to reputable blogs and e-magazines for publication.

  26. Strategies and Tactics • Public Relations (continued) E-books on relevant topics will be published on Amazon.

  27. Strategies and Tactics • Branding The brand phrase -- To contribute to your success – Our business lets you get on with yours – will be used wherever the business name, eReplete.com, appears.

  28. Strategies and Tactics • Branding (continued) The main phrase -- Our business lets you get on with yours – will sometimes be used alone.

  29. Strategies and Tactics • Advertising Involvement with Twitter, Facebook and LinkedIn is one form of advertising.

  30. Strategies and Tactics • Advertising (continued) Active participation on VirtualAssistantForums.com is another form of advertisement.

  31. Strategies and Tactics • Advertising (continued) eReplete.comand MURFEZbLAWg can be promoted using Squidoo, Manta, Google AdWords and Google AdSense.

  32. Strategies and Tactics • Social Media eReplete.com has a presence on Twitter and Facebook. Both will post entries made in MURFEZbLAWg.

  33. Strategies and Tactics • Blog The blog, MURFEZbLAWg, is devoted to discussions that concern lawyers, NLLP, and VAs.

  34. Strategies and Tactics • Blog (continued) The website may also have a blog specific to topics that arise on the website. But there will be a link to MURFEZbLAWg.

  35. Strategies and Tactics • Web site The website for eReplete.com is still under construction but can be reached by clicking on the sight.

  36. Strategies and Tactics • Web site (continued) MURFEZbLAWgwill link back to the website and vice versa.

  37. Strategies and Tactics • Action Plan The most important objectives for the months prior to the launch date of January 1, 2014, are:

  38. Strategies and Tactics • Action Plan (continued) 1. Finish eReplete.com. 2. Create a LinkedIn group aimed at NLLPs and VAs to discover and create interest and the eReplete.com concept. 3. Use Twitter to generate discussion with lawyers about the eReplete.com concept.

  39. Strategies and Tactics • Action Plan (continued) 4. Post relevant articles on MURFEZbLAWg and original writings to create a perception of your expertise. 5. Use Camtasia (or a similar software) to make instructive and informative videos to post to MURFEZbLAWg or eReplete.com and to YouTube. 6. Use SurveyMonkey (or a similar site) to construct simple surveys to send to lawyers to create interest in the eReplete.com concept.

  40. Strategies and Tactics • Action Plan (continued) 7. Investigate working on collaborative activities to network with lawyers, NLLPs, and VAs. 8. Become active on VirtualAssistantForums.com.

  41. SWOT Analysis Develop a SWOT analysis by the end of the summer for a more clear picture of what needs to be accomplished before the launch date of January 1, 2014.

  42. Budget No budget is needed to proceed through the summer, anyway. Within two months of the launch date, all budgetary considerations must be revisited.

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