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1. Visit http://www.enfusen.com Topic: Marketing Spheres The World’s First Guaranteed Results Marketing Firm

2. Marketing Spheres Harvard Business Review March 2013: Jeffery F. Rayport Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

3. Types of Marketing Spheres • Public Sphere • Where we move from on place or activity to another in the physical and virtual worlds • Social Sphere • Where we interact with and relate to one another • Tribal Sphere • Where we affiliate with groups in order to express our identity • Psychological Sphere • Where we connect language with specific thoughts or feelings Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

4. Marketing Spheres: What • Effective advertising in each sphere of human experience depends on providing relevance and value Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

5. Marketing Sphere: Why • In a media saturated world, persuading through interruption and repetition is increasingly ineffective Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

6. Marketing Sphere: How • To engage customers, advertisers must focus on where and when they will receptive • This requires strategically embedding ads in four domains of human experience Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

7. Types of Marketing Spheres • Public Sphere • Where we move from on place or activity to another in the physical and virtual worlds • Social Sphere • Where we interact with and relate to one another • Tribal Sphere • Where we affiliate with groups in order to express our identity • Psychological Sphere • Where we connect language with specific thoughts or feelings Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

8. Marketing Sphere: Public Requirements • Is relevant in its context • Aligns with consumer goals • Provides Utility • Is engineering, compelling, and refreshing Examples • Zappos ads in airport security bins • Charmin pop-up facilities • Duracell Rapid Responder trucks Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

9. Marketing Sphere: Social Examples • Diageo whisky label codes • WalmartShopycat • Nintendo Wii Parties for young moms Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm Requirements Is relevant in the social context Addresses a social need or solves a social problem Facilitates social interactions

10. Marketing Sphere: Tribal Examples • Oakely branded products and decals • Hermes, Gucci, and Louis Vuitton bags Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm Requirements Addresses individual desires for self-expression or identity Performs as a social signal for a status marker Provides a form of affiliation Empowers the individual

11. Marketing Sphere: Psychological Examples • Nike’s “Just do it” • Staple’ “That was easy” Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm Requirements Provides a new means of articulating ideas Identifies a brand with an action or an attribute Links a word to a pattern of thought Associates the brand with an emotion

12. Choosing the Right Sphere Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm

13. Marketing Spheres: Questions? Harvard Business Review March 2013: Jeffery F. Rayport Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firm