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Unhealthy and Unregulated: Food Advertising and Marketing to Children

Unhealthy and Unregulated: Food Advertising and Marketing to Children. Constant exposure. $2,000,000,000. 40,000 advertisements . D evelopmentally less able to comprehend their intent. Children’s Food and Beverage Advertising Initiative (CFBAI). $180,000,000 (kids) + $200,000,000 (parents).

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Unhealthy and Unregulated: Food Advertising and Marketing to Children

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  1. Unhealthy and Unregulated:Food Advertising and Marketing to Children

  2. Constant exposure

  3. $2,000,000,000

  4. 40,000 advertisements

  5. Developmentally less able to comprehend their intent

  6. Children’s Food and Beverage Advertising Initiative (CFBAI)

  7. $180,000,000 (kids)+$200,000,000 (parents)

  8. Media characters influence children’s taste assessment of a product

  9. Cereals high in calories, sugar, and sodium

  10. food advertisements=+calories

  11. ban of television fast food advertising=fewer overweight children by 18%

  12. Efforts to limit the marketing & advertising of low-nutrient, high calorie foods and beverages • Only healthy foods, such as fruit, 100% fruit juice, vegetables, low-fat dairy products, and whole grain foods • Product placement of food brands should be discouraged in multiple media technologies • Toy companies and the movie industry should not be able to partner with fast food companies to market unhealthy meals to children • Licensed characters should only be used to market healthy foods to children • Advertising should include positive messages promoting good nutrition and physical activity • Advertising, marketing, and brand awareness strategies used by industry should not be allowed in schools or in educational materials

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