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Improve Your Website with Usability Research

Improve Your Website with Usability Research. Peter Hutchins Vice President, Knowledge Initiatives ASAE & The Center for Association Leadership. Dina Lewis, CAE President Distilled Logic, LLC. &. August 21, 2006. Connecting Great Ideas and Great People. What’s Usable?. What’s Usable?.

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Improve Your Website with Usability Research

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  1. Improve Your Website with Usability Research Peter Hutchins Vice President, Knowledge Initiatives ASAE & The Center for Association Leadership Dina Lewis, CAE President Distilled Logic, LLC & August 21, 2006 Connecting Great Ideas and Great People

  2. What’s Usable?

  3. What’s Usable?

  4. What’s Defines Usability? After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think

  5. 200K 100K Website Interactions 50K Traditional Transaction Interactions 1K 1996 2005 Member Interaction The increasing effect of the internet/web. Traditional vs. Web-based Interactions (monthly) What do we really know about these people?

  6. Some Standards & Conventions • Logo placement • Search box • Absence of splash • Location/form of breadcrumb navigation • Link colors and ID

  7. User Research Tactics • Polls & surveys • Interviews & focus groups • Card sorting exercises • Scavenger hunts & observed tests • In-person & remote user testing • Website statistics

  8. Tools: User Profile Form

  9. Tools: User Survey

  10. Tools: User Scenarios

  11. ASAE & The Center

  12. ASAE & The Center

  13. ASAE & The Center

  14. ASAE & The Center

  15. ASAE & The Center

  16. American Gas Association

  17. American Gas Association

  18. American Gas Association

  19. Resources Don’t Make Me Think! A Common Sense Approach to Web Usability, Steve Krug The Elements of User Experience: User Centered Design for the Web, Jesse James Garrett Information Architecture for the World Wide Web, Louis Rosenfeld & Peter Morville Jakob Neilsen www.useit.com, http://www.useit.com/alertbox/ User Interface Engineering www.uie.com/brainsparks Adaptive Path www.adaptivepath.com, www.adaptivepath.com/blog/ Usability Professionals Assn www.upassoc.org Usabilitynet www.usabilitynet.org/home.htm What sites used to look like www.archive.org Tools/Products www.ethnio.com www.techsmith.com/morae.asp www.usability.gov www.browsercam.com http://www.w3.org/WAI/

  20. Contact Us with Questions! Peter Hutchins Vice President, Knowledge Initiatives ASAE & The Center for Association Leadership phutchins@asaenet.org 202/326-9540 www.asaenet.org Dina Lewis, CAE President Distilled Logic, LLC dina@distilledlogic.net 202/320-3060 www.distilledlogic.net Connecting Great Ideas and Great People

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