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1. Consumer and Provider Engagement Committee Update to HIIAB
February 27, 2008
2. Committee Members Ed Singler
Dr. George Rice
Gil Thurston
Dr. Chris Thayer
Peggy Evans
Wendy Carr
Maggie Lohnes
Kelly Llewellyn
Patient
Patient
3. Work plan: Three Phases
4. Stakeholder Recruitment Contacting list of consumer and provider organizations
The ask
Send out initial invitation to members
Drive them to our website to sign up for email distribution list
Use email list to educate and engage stakeholders about HRB
Possibly host a focus group of its members
5. Key Messaging Work with Rialto Communications to draft stakeholder participation invitation
What is a Health Record Bank?
Who’s building it and why?
What makes it different?
Portability
Consumer Control
Compelling use case specific to each audience
Initiative Champion from within each audience
Marketing a concept to increase demand
Does the term “Health Record Bank” resonate with consumers?
6. First contacts have been positive! Children’s Hospital
“Patients as Consultants” team
AARP
Their 2008 health campaign around personal responsibility, access, and affordability
Committed to a State-wide mailing in May
Foster Care
Bringing continuity to the medical record and the child’s care
7. What must we do? Primary “user” consumers and their caregivers. Activation: aggregate, scrub, bring info to apptsPrimary “user” consumers and their caregivers. Activation: aggregate, scrub, bring info to appts
8. Releasing the tension Value Proposition for a consumer-controlled HRB:
Consumers and providers have different needs and different assumptions
Many HRB “roadblocks” are due to legal, work flow, and data integrity issues for providers
How do we focus back on consumer activation and well-informed provider/patient conversations?
9. Rethinking how much to accomplish in Phase I Lightest touch possible on providers
Initial Pilots:
Create a useable repository for consumers
Incentivize and facilitate industry deposits
Allow a way to print and to view for providers who choose to do so
Focus on source metadata, access controls, and displaying data from consumers and providers in the same place
10. Later Phases Provider Access to Information “Withdrawals”
Work flow issues
Liability issues
Data integrity issues
Consumer Deposits in EMRs
A future where consumer data is seen as “complementary” to clinical information and is useful for decision-making
11. What we can’t give up The commitment to “disruptive innovation”
The consumer
Qualified control isn’t control
Bring consumers to the table in a new way
Give them more tools and more info
Then rethink the expectations around the provider/patient relationship