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REWE Group

REWE Group. Sustainability at the REWE Group and t he impact on the soy market. Dr. Ludger Breloh. Agenda. Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk. 2. Agenda. Short Presentation of the REWE Group

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REWE Group

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  1. REWE Group Sustainability at the REWE Group and the impact on the soy market Dr. Ludger Breloh

  2. Agenda Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk Sustainability at the REWE Group 2

  3. Agenda Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk Sustainability at the REWE Group 3

  4. The REWE Group in Numbers (2010) 1 Short Presentation of the REWE Group Total Turnover Number of Employees > 53 billion € 336.000 national: 68,5 % international: 31,5 % Number of Outlets 15.000 Sustainability at the REWE Group 4

  5. The Distribution Channel of the REWE Group (2010) 1 Short Presentation of the REWE Group Sustainability at the REWE Group 5

  6. Agenda Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk Sustainability at the REWE Group 6

  7. The Mission and the six Basic Values of the REWE Group 2 Sustainability at the REWE Group We act with direct responsibility in the interest of the community. We act on behalf of our customers – we are in the midst of the market. REWE Group: Together for a better life. We have the courage to venture into new territory, standstill is a step backwards. We deal openly with one another, with mutual trust and respect. We stick to our word. We seek the best solution, make well-founded decisions, and act accordingly. We are aware of our responsibilities and act in a sustainable manner. Sustainability at the REWE Group 7

  8. The four Pillars of Sustainability of the REWE Group 2 Sustainability at the REWE Group Create Sustainable Quality of Life Energy, Climate Protection and Environment Social Commitment Green Products Employees Active Presentation of sustainable Assortments and Support of sustainable Consumption Satisfied, dedicated and productive Employees for enthused Customers Active Contribution to the Protection of Resources and Climate REWE Group undertakes Social Responsibility Sustainability at the REWE Group 8

  9. Sustainability in product line:three directions of „green products“ 2 Sustainability at the REWE Group conventional products Organic products Mass market:PRO PLANET Mass market:guidelines, policies and standards Sustainability at the REWE Group 9

  10. Agenda Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk Sustainability at the REWE Group 10

  11. PRO PLANET Goals 3 PRO PLANET: The process Promotesustainable consumption in the mass market by offering products with sustainable added value at a good price Offer a sustainability navigation system for consumers By labelling products on the packaging and at the POS Raise consumer awareness by giving simple explanations for sustainability issues Build credibility and trust By providing transparent information Sustainability at the REWE Group 11

  12. The five stages of the PRO PLANET certification process 3 PRO PLANET: The process Hot Spot Analysis per product group 1. Proposal catalogue 2. Feasibility estimate 3. 4. Implementation of measures Awarding of the PRO PLANET label 5. Sustainability at the REWE Group 12

  13. 3 PRO PLANET: The process The five stages of the PRO PLANET certification process Beirat Der PRO PLANET-Beirat berät bei der Labelvergabe. Hot Spot-Analyse pro Warengruppe Hot Spot Analysis per product group 1. 1. Z.B. Consulation of project partners Bernward Geier – Colabora – Vorsitzender Georg Abel – Verbraucherinitiative e.V. – Verbraucherschutz Dr. Oliver Müller – Caritas International – Soziales Jörg-Andreas Krüger NABU Naturschutzbund Deutschland e.V. – Ökologie Dr. Klaus Kastenhofer – Nachhaltigkeitsexperte & Mediziner – Ökologie Vorschlagskatalog Proposal catalogue 2. 2. Machbarkeitsabschätzung Feasibility estimate 3. 3. 4. Umsetzung der Maßnahmen 4. Implementation of measures Vergabe des PRO PLANET-Labels 5. Awarding of the PRO PLANET label 5. Themenbezogene Fachexperten Sustainability at the REWE Group 13

  14. 3 PRO PLANET: The process Focus on five Bricks of Sustainabilitiy Resource use Animal welfare Climate protection Social standards Biodiversity Consumption/ End of Life Cultivation Production Distribution/Retail Every Product leaves an ecological a/o an social foot print along its whole life cycle. Sustainability at the REWE Group

  15. Agenda Short Presentation of the REWE Group Sustainability at the REWE Group PRO PLANET: The process PRO PLANET: Using the example of milk Sustainability at the REWE Group 15

  16. 6 5 4 3 2 1 0 Production / Processing / Packaging Use / Consumption / End-of-life Distribution / Retail Agricultural / Farm Raw Materials Energy GHG-Emissions Water Land Use Waste Emissions to Air Emissions to Water 4 PRO PLANET: Using the example of milk Ecological hot spot card using the example of milk • intensive cultivation of over-sea and GM soy • negative climatic effects • GHG-emissions • recession of using grassland and reduction of biodiversity • depositions in the groundwater Sustainability at the REWE Group

  17. 6 5 4 3 2 1 0 Use / Consumption / End-of-life Production / Processing / Packaging Distribution / Retail Agricultural / Farm General Working Conditions SocialSecurity Training & Education Workershealth & safety Human rights LivingWages Consumer health & safety Quality & Security 4 PRO PLANET: Using the example of milk Social hot spot card using the example of milk • little producer price • gmo feeding • pathogens • inadequate product information • animal welfare problems Sustainability at the REWE Group

  18. 4 PRO PLANET: Using the example of milk Implemented Arrangements • Arrangements: • using gmo-free forage • substitution of over-sea soy by european protein • Results: • reducing negative ecological effects (e.g. land use change) • natural nitrogen accumulation in european agriculture Sustainability at the REWE Group

  19. Further project with mentioned topic • milk: in the market • broiler: in implementation • eggs: in implementation • cheese: in implementation • pork: sectoral strategic plan • … Sustainability at the REWE Group

  20. Thank you for your attention! • Dr. Ludger Breloh • REWE-Zentral AGDomstraße 20 · 50668 KölnTelefon: +49 221 149-3550 • E-Mail: Ludger.Breloh@rewe-group.com • Internet: www.rewe-group.com Sustainability at the REWE Group

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